Opus Kalitva Catalogus a designatore Lana Raizen est victor maxime honoratus praemii praestigiosissimi 2019 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2019

Kalitva Catalogus

a Lana Raizen

Cliens: Kalitva

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

14,245

Victor Praemii Verificatus

Verifica Statum Praemii pro #73261

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Kalitva Catalogus

Catalogus creatus est in Russian fabricare de coctione utensilia. Mina omnium ex familiarisation comparativum analysis et collectiones aptissima aromata delecti olera herbarum qua completur ratio fert commoda cuiusque catalogo et elit. Praecipue cum tegmine catalogo sectionem s sartagine forma per quam collectis color photo ostendit. Secunda labra ansam tegunt varnished in sartagine mollis lacquer tactu imitantes ex ipsa manubria coverage.

Agnitio

De Praemium A' Design Award Aeneum

Kalitva Catalogus victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Kalitva Catalogus rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Kalitva Catalogus necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The catalog of cooking utensils for Russian manufacturer. It shows the advantages of each collection, each item from a different angle. The overall picture is complemented by photos of food, spices, herbs. The main cover of the catalog is made with a cutting in the form of a frying pan, through which the color photo of the new collection shows through. The handles of the frying pans and pots on the second cover are varnished by soft-touch laque, imitating the actual coverage of these handles. Photo and video can not convey this effect and sensations.
The catalog was presented by the company at an international exhibition HouseHold 2018.
Dimensiones et Involucrum: Width 210 mm x Depth 9 mm x Height 250 mm
Notulae: catalog, book, product, kalitva, design, creative, page, layout, booklet, brochure, utensils
Technologia Productionis: Main cover: matt paper, 300g/m2, a cutting in the form of a frying pan.
Second cover: glossy paper, 250g/m2, matt soft-touch laque on handles.
Pages: matt paper, 170g/m2.
Provocatio Designandi: The main difficulties arose with the selection of the most appropriate photos. But since there were no angles necessary for this design, it was decided to make a professional photo session for each collection. At this stage there was a difficulty in transmitting authentic colors and textures.
But thanks to the game of lighting and professional processing, I achieved a realistic view of each subject.
Investigatio: As a result of detailed familiarization and comparative analysis of all collections of utensils by this manufacturer, the most suitable spices, herbs and vegetables were selected, which complemented the design of the catalog and highlighted the advantages of each collection.
I used the design with two main colors - white and deep red. The most collections are dark or black, they go well with that colors.
Inspiratio: The beauty of the collections inspired me to such a presentation catalog. I wanted to show the advantage and uniqueness of each collection, its difference from others.
Duratio Operis: The project started in July 2018 and finished in August 2018. Russia, Moscow and Novosibirsk
Cursus Operationis: The catalog opens with information about the company and a description of the technologies that were used in the manufacture of utensils. Then there is the decoding of the main icons and symbols. The following is a section of premium collections with photographs, a detailed description and composition of each one. Then it shows popular collections with the same presentation structure.
There is a section with classic aluminum cookware, which the company has been producing since 1954 at the end of the catalog. Recommendations for the care of each type of collection are described on the last pages and a sheet for notes finish the catalog.
Membra Turmae: Lana Raizen
Agnitiones Imaginum: Photographer: Sergey Fedotov, Kalitva