Opus Feral Horses Brand Identity Munus Primarium: Identitas Corporativa a designatore Emanuele Grittini est victor maxime honoratus praemii praestigiosissimi 2018 Praemium A' Design Award Argenteum in Categoria Certaminis Graphica.

ArgentumGraphica· 2018

Feral Horses Brand Identity Munus Primarium: Identitas Corporativa

a Emanuele Grittini

Cliens: Feral Horses

Victor praemii Praemium A' Design Award Argenteum in Categoria Graphica

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Victor Praemii Verificatus

Verifica Statum Praemii pro #65397

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Feral Horses Brand Identity Munus Primarium: Identitas Corporativa

Textus Libri: Feral Horses Identitas Notae est identitas corporativa quae societati destinata est quae in campo collocationis artis hodiernae operatur. Identitas ad tres auditores loquitur: artis studiosos, mercatores peritos, et homines curiosos ad successum tendentes. Unum pictogramma latus artisticum et pecuniarium notae coniungit. Logotypus eiusque variantes ad pixel perfectae sunt, ut signum clarum et cognoscibile maneat. Colores systemate Pantone definiti sunt, deinde in sRGB et CMYK conversi. Litterae typographicae selectae tam in impressione quam in monitorio bene funguntur.

Agnitio

De Praemium A' Design Award Argenteum

Feral Horses Brand Identity Munus Primarium: Identitas Corporativa victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Feral Horses Brand Identity Munus Primarium: Identitas Corporativa opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Feral Horses Brand Identity Munus Primarium: Identitas Corporativa creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The brand has three diverse targets: art enthusiasts, professional traders, and curious achievers.
The company operates within the contemporary art investment field.
The naming had to express the business vision of freeing art investment.
Finally, due to Feral Horses’ mission to mingle the artistic world with the financial one, it was also crucial to come up with a fil rouge that would have brought some harmony and would have balanced creativity and uniqueness with strictness and standards.
Dimensiones et Involucrum: All corporate product supports meet ISO standards. The color palette was decided first through the Pantone system and then declined into sRGB for the web and CMYK for cases where printing was impossible via Pantone. The fonts used for the realization of the project are compatible both with printing and with web visualization. The pictogram and the set of variants of the logo are pixel perfect so as to be always recognizable and well distinguishable.
Notulae: art, investment, economy, financial, artist, artwork,
Technologia Productionis: For the development of the project the practice of "participatory planning" was used, this technique increases the interaction between the designer and the client, making sure to develop a project in a more linear way, sharing the various choices, informing and training the client on the rules and practices that have been followed by case history to better understand the decisions made by the designer.
Provocatio Designandi: The most complex part of the design was to find the right combination between the art and finance sectors. This is because the brand is made up of a team of young professionals willing to show their diversity and the innovation of their project. Furthermore, the naming chosen by the client had to be inserted into a logo that gave the idea of a serious and stable company even if linked to the world of investment in art, so as to give confidence to investors.
Investigatio: The design was carried out together with the customer to facilitate the understanding of the project, the main objective was the representation in a single pictogram of all the souls of the brand and the sectors in which it operates. Very intense the phase of realization of the logo of the brand, with various proposals to get to the winning one. In addition to satisfying the customer, the result obtained several appreciations and helped the brand achieve its goals.
Inspiratio: The design inspiration is derived in part from the understanding of the values that the client wanted to convey, and partly from the desire to create a strong and unique project in the sector that is inspired by a strong and concrete line to be well defined and recognizable.
Duratio Operis: The project started in October 2016 in Milan and finished in january 2017 in Milan.
Cursus Operationis: The interaction with the brand identity takes place in different phases, first of all through the slides that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the customer of the brand, interacts with the brand through corporate materials suitable for promotional use such as folders for documents. Lastly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.