China Moutai Interioris Tabernae Venditionis Designatio ab Scene Aesthetics Design Co., Ltd

Opus China Moutai Interioris Tabernae Venditionis Designatio a designatore Scene Aesthetics Design Co., Ltd est victor maxime honoratus praemii praestigiosissimi 2026 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Interior.

AesInterior· 2026

China Moutai Interioris Tabernae Venditionis Designatio

a Scene Aesthetics Design Co., Ltd

Cliens: Scene Aesthetics Design Co., Ltd

Victor praemii Praemium A' Design Award Aeneum in Categoria Interior

6,326

Victor Praemii Verificatus

Verifica Statum Praemii pro #181493

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De China Moutai Interioris Tabernae Venditionis Designatio

China Moutai est designatio interioris tabernae venditionis CCCXVII metrorum quadratorum, creata pro spatio experientiae notae baijiu. Designatio expositionem mercium cum instrumentis interactivis coniungit. Sorghum et triticum in ordinibus rhythmicis disponuntur ad identitatem regionalem exprimendam. Rota colorum ostendit quomodo color liquoris cum aetate mutetur, et paries saporum aromata condimentaria per imagines graphicas et modulos odorum explicat. Crates perforatae microporos ollarum fictilium revocant et pro parietibus divisoriis serviunt. Ligna clara, ornamenta metallica, atque colores cinerei ostrearum et albi subobscuri palettam constituunt.

Agnitio

De Praemium A' Design Award Aeneum

China Moutai Interioris Tabernae Venditionis Designatio victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur China Moutai Interioris Tabernae Venditionis Designatio rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. China Moutai Interioris Tabernae Venditionis Designatio necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: This project reimagines the Moutai brand experience space around emotional resonance. Moving beyond traditional liquor retail, it creates an immersive setting where personal memories and cultural identity come alive. The design transcends product display by blending narrative, interactivity, and ritual. Through an intuitive design language, it embodies the brand ethos of celebrating defining life moments and honoring personal stories, turning a simple transaction into an emotional bond.
Dimensiones et Involucrum: 317 square meters
Notulae: Moutai Brand Experience Space, Ecological Logic of Water, Soil, Air, and Microflora, The Chishui River, Brewing Ingredients, and Liquor Flavor Profile, Traditional Chinese Patterns, Wood Application, Soft Color Scheme, Tiered Brand Element System
Technologia Productionis: Light natural woods like maple, oak, and beech account for 45 percent of the palette, evoking warm Eastern elegance. Metal makes up 20 percent, used for joints and detailing to enhance modern sophistication. Oyster gray and off white finishes comprise 30 percent, evoking visual calm and spatial breathability. Signature brand red is kept under 5 percent, reserved for key identifiers or focal installations. All materials prioritize environmental responsibility, durability, and tactile quality.
Provocatio Designandi: The core innovation is a living, interactive space that translates the biological traits of baijiu, such as respiration and evolution, into spatial forms and sensory engagement for the first time. Moreover, a tiered brand element system ensures consistency and adaptability across flagship stores, boutiques, and dedicated zones. Meanwhile, three traditional Chinese patterns are reimagined to seamlessly blend intangible cultural heritage aesthetics with modern retail contexts.
Investigatio: As consumption upgrades and the experience economy grows, premium baijiu brands must move from functional value to emotional resonance. As a national cultural symbol, Moutai aims to enhance cultural depth and contemporary relevance through spatial expression. To support brand strategic transformation, the design aligns with the desires of Generation Z and high net worth individuals for ritual, personalization, and cultural belonging, redefining the relationship between the brand and consumers.
Inspiratio: The design grows from the living nature of Moutai baijiu, expressing its continuous respiration through earthenware micropores and the gradual flavor evolution over time. It also draws on the natural logic of the Chishui River Basin, integrating water, soil, air, and microflora into spatial design and installations. Three traditional Chinese patterns symbolize hospitality, craft heritage, and flowing sauce aromas. Together, they form a spatial language that blends nature, time, and culture.
Duratio Operis: The first flagship store is expected to open in Singapore in June 2026.
Cursus Operationis: The space features multiple interactive installations. Sorghum and wheat are arranged in rhythmic arrays to reinforce regional identity. A dynamic color wheel illustrates how the Moutai hue evolves with age. A flavor wall decodes the complexity of sauce aromas through visual graphics and scent modules. Perforated screens inspired by the micropores of earthenware jars emulate the slow breathing of aging baijiu, functioning as both spatial dividers and poetic metaphors.
Membra Turmae: Wendong Zhou,
Liandan Cui,
Qilin Yang,
Jingfan Chen,
Rugui Qiu,
Shuidong He,
Zuoxiu Zhang