Opus Parzin Brand Identitas Notae a designatore Hangzhou Re Der Design Co., Ltd. est victor maxime honoratus praemii praestigiosissimi 2026 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2026

Parzin Brand Identitas Notae

a Hangzhou Re Der Design Co., Ltd.

Cliens: Shanghai Dimou Industrial Co., Ltd

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

7,543

Victor Praemii Verificatus

Verifica Statum Praemii pro #176933

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Parzin Brand Identitas Notae

Parzin Nota est identitas visualis pro nota perspicillorum designata. Insigne fundatur in structura duorum circulorum, a perspicillis rotundis et littera initiali P inspirata. Circulus sinister leviter inclinatur ad profunditatem addendam, dum circulus dexter curvaturam litterae P format, effectum tridimensionalem creans qui aspectum lateralem perspicillorum solarium et opticorum revocat. Cinereus terrenus calidus tonus principalis est, et viridis silvestris alte saturatus color proprius. Formae circulares et ovales per omnia puncta contactus adhibentur ope incisionis laser, impressionis calidae, formationis in relievo et corrosionis.

Agnitio

De Praemium A' Design Award Aeneum

Parzin Brand Identitas Notae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Parzin Brand Identitas Notae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Parzin Brand Identitas Notae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The visual upgrade of Parzin brand celebrates the vitality of nature, adventurous outdoor spirit, and refined urban style. The logo draws on the form of sunglasses and optical frames. Built upon a circle and an oval, it strengthens brand recognition and establishes a visual system that can continuously evolve through graphic reconfiguration and 3D interpretation. A color scheme of warm earth gray and forest green conveys a fashion forward attitude and embodies the spirit of outdoor exploration.
Dimensiones et Involucrum: Green Tote Bag, 19.5 x 22 x 7.8 cm
Kraft Paper Box, 59 x 20 cm
Notulae: Visual Design of Eyewear Brand, Sunglasses and Optical Glasses, Dual Circle Structure, Fashion Forward Attitude, Spirit of Outdoor Exploration, Evolving Visual System
Technologia Productionis: The signature circular and oval forms are carried through every touchpoint via refined craftsmanship techniques, reinforcing its commitment to quality and its distinct design identity. For example, the temples of the eyewear feature finely laser engraved logos, the packaging combines hot stamping and embossing to create a 3D graphic on paper, and the metal ear accessories use etching techniques to achieve delicate patterns.
Provocatio Designandi: The challenge is to establish an evolving dynamic visual system. Based on the dual circles, this simple yet dynamic logo meets different promotional and display needs. By adjusting size, shape, and opacity, it mimics the flicker of light and expresses the uplifting, energetic, and adventurous spirit of the brand. It also draws on the visual language of photography, evoking the zoom of a camera lens and changes in depth of field, in line with the fashion positioning of seeing the world.
Investigatio: As Parzin advances its globalization and youth oriented strategy, its visual identity has become the embodiment of fashion insights, an adventurous outdoor spirit, and the philosophy of harmony with nature. This visual upgrade deeply interprets the spirit of vision and aspiration. Drawing on the combination of lenses, it uses circles to create an evolving dynamic visual system, continuing to extend the cultural presence of Parzin across the worlds of fashion, outdoor exploration and nature.
Inspiratio: The logo is based on a dual circle structure inspired by the round glasses and the initial P of the brand. The left circle tilts slightly to add visual depth and the right circle forms the curve of the P. They produce a 3D effect reminiscent of a side view of sunglasses and optical glasses. The logo represents the external world and the inner world of wearers and embodies a visual philosophy of seeing and being seen, indicating that Parzin eyewear acts as a bridge between people and the world.
Duratio Operis: The project was designed and developed in Hangzhou in March 2025 and was officially submitted for registration in June 2025. It will be officially launched on January 5, 2026.
Cursus Operationis: The logo uses a dual circle structure to produce a 3D effect reminiscent of the side view of sunglasses and optical glasses, highlighting product attributes in an intuitive and fun way.
The project uses warm earth gray as the main tone, creating an understated and elegant impression. High saturation forest green acts as the signature hue of the brand to add touches of natural charm, vitality, and refinement, reinforcing the close connection between the brand and the adventurous outdoor spirit.
Membra Turmae: Qi Li, Yaru Lv, Guodong Jiang, Jingyi Chen