Unheardible Certaminis Musici Notae Insignes ab Bloom GmbH Nürnberg

Opus Unheardible Certaminis Musici Notae Insignes a designatore Bloom GmbH Nürnberg est victor maxime honoratus praemii praestigiosissimi 2026 Praemium A' Design Award Argenteum in Categoria Certaminis Publicitas.

ArgentumPublicitas· 2026

Unheardible Certaminis Musici Notae Insignes

a Bloom GmbH Nürnberg

Cliens: D-Bue Wettbewerb

Victor praemii Praemium A' Design Award Argenteum in Categoria Publicitas

21,575

Victor Praemii Verificatus

Verifica Statum Praemii pro #173864

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Unheardible Certaminis Musici Notae Insignes

D-bue est certamen musicum generis singularis: secundo quoque anno discipuli selecti ex academiis musicis Germaniae proprias suas notiones artisticas in serie concentuum exhibent. Bloom rationem communicationis huic formae singulari accommodatam excogitavit. In medio posita est sculptura soni dynamica ex visualizatione soni tridimensionali creata. Ab aure humana initium capit atque secundum insigne sonorum certamini elaboratum se format, tamquam symbolum rei experimentalis atque inauditae. Vocabulum novum Unheardible imaginem visualem complet atque visibilitatem et facilitatem agnoscendi praestat.

Agnitio

De Praemium A' Design Award Argenteum

Unheardible Certaminis Musici Notae Insignes victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Unheardible Certaminis Musici Notae Insignes opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Unheardible Certaminis Musici Notae Insignes creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: D-bue is a music competition of the future: every two years, selected students from German music academies present their artistic visions in concerts.Bloom developed a pioneering communication concept. Central to the design is a dynamic sound sculpture, created using 3D sound visualization. Originating from the human ear and shaped by a custom sound logo, it symbolizes the unheard. The neologism - Unheardible - complements the key visual, ensuring strong visibility and recognition across all media.
Dimensiones et Involucrum: 3D animations for website, digital media and social media, campaign motif for digital campaign, OoH media, and advertisements in event magazines. Publications in the form of an event magazine and program booklets for the individual events. Posts and digital ads in the run-up to and aftermath of the competition, participants, jury and concerts.
Notulae: 3D sound visualization, Audio-synced animation, Sound sculpture, Visual identity, Music competition, Event communication, integrated communication concept, Out-of-home advertising, Social media campaign
Technologia Productionis: The central key visual is an audio-synced animation based on a specially developed sound logo. In 3D software, the model of a human ear was modeled along this sound data as a dynamic sculpture. The final teaser animation was then created in specialized animation software. In this way, the acoustic experience was precisely translated into a visual form.
Provocatio Designandi: The biggest challenge was to do justice to the creative force and stylistic diversity of the participants with just one key visual and a holistic communication framework. This one image had to convey the visionary, the unheard of of the competition, communicate at eye level - and at the same time act as an identity-forming umbrella both internally and externally and arouse the interest of the public.
Inspiratio: The aim was to make D-bue visible and audible to the public and participants alike as an innovative music competition in order to generate attention, boost ticket sales and visualize the cultural claim. Bloom developed a communication concept based on the event's sound logo and translated it into a striking visual. The ear as a dynamic sound sculpture communicates the core promise: an unheard musical experience. The result is a clear and unmistakable visual language that reflects the diversity and creative energy.
Duratio Operis: From February 2024, the D-bue communication concept became visible step by step: venues, organizing team and jury were presented, followed in March by the ensembles with their visionary projects. Interviews and background reports made the anticipation tangible. From the end of March: ticket sales and insights into the contributions. In May, the campaign reached the public space. From May 28 to June 1, the concerts could then be experienced live - digitally accompanied until the award ceremony.
Cursus Operationis: The communication concept makes the competition visible, accompanies it for months, provides information, arouses curiosity and increases anticipation. It brings audiences and artists together online, in public spaces and on site. It explains the process, introduces participants, provides orientation at the concerts and gives the competition a strong, recognizable face - from the kick-off to the award ceremony.
Membra Turmae: Project Manager Client: Phillip Gaiser
In House Design Client: Melissa Porzner
Senior Project Manger: Eva-Maria Engelbrecht
Project Manager: Bruna Soares
Junior Account Manager: Lilly Molau
Creativ Director: Stefan Maier-Wimmer
Senior Art Director: Sebastian Hudl
3D Animation & Grafic Design: Jana Himmel
Animation & Grafic Design: Nico Boike
Dtp: Elisa Jones
Text: Benjamin Jungert