Zhang Gong Lao Jiu Involucrum Vini Ardentis ab Wen Liu

Opus Zhang Gong Lao Jiu Involucrum Vini Ardentis a designatore Wen Liu est victor maxime honoratus praemii praestigiosissimi 2026 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2026

Zhang Gong Lao Jiu Involucrum Vini Ardentis

a Wen Liu

Cliens: Shenzhen Oracle Creative Design Co.,Ltd.

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

23,866

Victor Praemii Verificatus

Verifica Statum Praemii pro #173416

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Zhang Gong Lao Jiu Involucrum Vini Ardentis

Zhang Gong Lao Jiu est designum involucri pro vino sinensi baijiu vetusto. Lagoena ex terra cocta rudi facta est cum ornamentis prominentibus, et forma deformationes fortuitas figlinorum in rota versante formatorum revocat. Superficies aspera lagoenae qualitatem tactilem validam praebet. Operculum ex materia plastica factum est cum specie venarum ligni simulata, et severis normis obturationis satisfacit. Capsa exterior suber naturale cum metallo coniungit, addens insulationem thermicam et absorptionem ictuum ad transportum tutum. Designum in tactu positum est.

Agnitio

De Praemium A' Design Award Argenteum

Zhang Gong Lao Jiu Involucrum Vini Ardentis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Zhang Gong Lao Jiu Involucrum Vini Ardentis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Zhang Gong Lao Jiu Involucrum Vini Ardentis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: With a legacy spanning 4,000 years of brewing craftsmanship, the brand stands as an iconic classic in the history of Chinese baijiu. As the pioneer of "low-alcohol baijiu," it innovated with the "locust blossom fermentation" technique during the brewing process, endowing the liquor with a distinctive flavor profile and an exceptionally smooth, mellow taste. Its packaging design draws inspiration from the "art of time," interpreting historical artistry through contemporary forms and innovative materials. Every detail is a refined representation of centuries of masterful craftsmanship. To savor this liquor is not merely to enjoy a fine drink, but to begin a dialogue with a 4,000-year-old brewing tradition.
Dimensiones et Involucrum: 120mm*120mm*280mm
Notulae: Natural, Rustic, Time-Tempered, Eco-Conscious
Technologia Productionis: The bottle combines modern craftsmanship with the rustic texture of traditional terracotta, featuring embossed details for a good tactile experience. The cap meets strict sealing standards with a simulated wood grain design made of plastic, balancing visual harmony and shipping durability.
The outer box pairs natural cork oak with metal. Beyond providing thermal insulation and shock absorption for safe transit, this sustainable material underscores the brand's commitment to environmental responsibility.
Provocatio Designandi: The product is positioned as an aged liquor. In the Chinese baijiu market, brands emphasizing the concept of "aged liquor" are not uncommon. Therefore, breaking away from conventional product design approaches to create a product that stands distinctly apart from market competitors is crucial. Additionally, the scalability of the packaging design must be considered for potential future brand series development.
Investigatio: Based on in-depth field research—including organized interviews with over a hundred consumers and systematic visits to major distributors—the team obtained comprehensive and detailed market analysis reports. After multiple rounds of thorough communication with the client, it was decided to integrate design concepts from multiple perspectives, ultimately creating a unique baijiu packaging centered on the theme of "tactile experience."
Inspiratio: Inspired by the accidental deformations of pottery shaped on a spinning wheel, the bottle captures this spontaneous form to emulate the texture and silhouette of time-weathered artifacts. The coarse ceramic retains a raw, tactile roughness. To touch it is to feel the passage of time—an experience that savors the soft narrative of years and the story of its brewing legacy.
Duratio Operis: November 2024, Shenzhen, China
Cursus Operationis: This work is centered around the theme of "touch," guided by the philosophy that "design should speak for itself." This core principle directed the meticulous selection of materials and techniques specifically for their tactile qualities. When consumers physically interact with the product, they can intuitively perceive and appreciate the profound concept embedded within it.
Membra Turmae: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Wentao Li, Zhipeng Li