Freistil Identitas Corporativa ab Ina Oakley

Opus Freistil Identitas Corporativa a designatore Ina Oakley est victor maxime honoratus praemii praestigiosissimi 2025 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2025

Freistil Identitas Corporativa

a Ina Oakley

Cliens: Freistil Praxis Caspary

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

12,213

Victor Praemii Verificatus

Verifica Statum Praemii pro #171891

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Freistil Identitas Corporativa

Freistil est identitas corporativa quae pro physiotherapiae officina creata est. Identitas media typographica et digitalia complectitur, chartas negotiales, vexilla, vestes et paginam interretialem includens. Nomen Freistil "liberum stilum" significat et ad flexibiles curandi rationes cuique aegroto electas refertur. Elementa illustrativa artem traditionalem cum ideis modernis coniungunt, dum logotypum textu fundatum effectu extenso motum et apertionem suggerit. Color schema purpureo, coralino, albido et caeruleo utitur. Chartae subtiles et materiae sustinabiles selectae sunt, et fornitores locales, ubi possibile fuit, adhibiti sunt.

Agnitio

De Praemium A' Design Award Aeneum

Freistil Identitas Corporativa victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Freistil Identitas Corporativa rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Freistil Identitas Corporativa necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The challenge of the project was to create a complete new corporate design for print and web reflecting the both the character of the established practice and the new energy being brought to it.

The new name chosen for the relaunch was Freistil. This translates literally as a free style. For the new owner Katrin Caspary, this meant that although the desired results of any treatment are known, the way to achieve these is variable and depends on the capabilities and limitations of each customer.

Katrin Caspary and her expert team blend traditional and modern therapies, creating tailored treatments for individual needs. Freistil is a place for recovery, inspiration, and well-being, where patients are encouraged to breathe freely, embrace new perspectives and heal.
Dimensiones et Involucrum: Business cards (85 x 55 mm) and banners (3 m x 1 m) use designs reflecting the brands values: modern, fresh, and quality driven.

For clothing articles such as sweaters, beanies and bags, the finest available sustainable materials and premium organic fabrics were used. These ensure not just comfort but also a sense of responsibility.

Web design was made in XD and programming was based on WordPress.
Notulae: Health, Openminded, Rethinking, Modern, Tradition, Freedom
Technologia Productionis: Fine papers and sustainable materials were chosen to reflect the quality of the Freistil brand. These align with the spirit of our times. Modern, open and fresh. Wherever possible, local suppliers and partners where used.

Each piece tells a story. One of care, respect for the environment, and dedication to creating something truly special. The focus on quality isn’t just a strategic decision. It’s a heartfelt expression of authenticity.
Provocatio Designandi: The established practice had loyal older clients but struggled to attract younger people. Updating the concept to appeal to both groups was key. This required a fresh brand identity, improved communication (possibly via social media), and motivating the team to embrace change. Maintaining trust while introducing modern elements was essential for success. The design needed to appeal to both young and old and to lower the perceived barrier to becoming more active.
Investigatio: Our goal was to blend tradition with modernity. Katrin took over a well-established practice that had been successfully run for 15 years. While the existing customer base was strong, attracting younger clients was crucial. The new concept needed to appeal to all ages and engage the team. To achieve this, I researched modern and traditional practices in books and online. Additionally, I spoke with locals and interviewed them about their methods.
Inspiratio: The client took over an existing traditional physiotherapy business and wanted to bring her own style and energy to it. This freshness, together with her mission to get people active and moving, served as inspiration for Freistil’s corporate design: modern and innovative while at the same time reflecting the tradition of the craft.
Duratio Operis: The project started in february 2023 and finished in september 2023 near of Cologne in Germany.
Cursus Operationis: In order to reflect the motives of movement, flexibility, freedom, and the combination of modern approaches and traditional methods, the design uses both illustrative elements and a dynamic text based logo.

The color scheme of purple, coral, off-white, and blue represent creativity, freshness, and competence.

The illustrations link traditional craftsmanship with modern ideas, while the logo's stretch effect symbolises both movement and the modern open approach of the practice.
Patentes: buero inaoakley, 2024
Membra Turmae: Ina Oakley and Anne-Marie Bayer
Agnitiones Imaginum: Mockup Maison, Adobe Firefly and Nastasic