Thorn Metamorphosis Animatio Producti ab Qzens Furniture Art Design

Opus Thorn Metamorphosis Animatio Producti a designatore Qzens Furniture Art Design est victor maxime honoratus praemii praestigiosissimi 2025 Praemium A' Design Award Argenteum in Categoria Certaminis Pellicula.

ArgentumPellicula· 2025

Thorn Metamorphosis Animatio Producti

a Qzens Furniture Art Design

Cliens: QZENS Furniture - Art - Design

Victor praemii Praemium A' Design Award Argenteum in Categoria Pellicula

43,733

Victor Praemii Verificatus

Verifica Statum Praemii pro #170360

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Thorn Metamorphosis Animatio Producti

Thorn Lighting formam acutissimam naturae, spinam, in obiectum designi moderni transformat, quod aequilibrium inter durum et molle, lucem et umbram incarnat. Metamorphosi naturae inspirata, haec illuminatio fortitudinem, resilientiam et augmentum spirituale per adversa symbolizat. Designium margines crudos organicos cum lineis industrialibus miscet, pulchritudinem spemque in difficultatibus inventas reflectens. Experientia cinematica creata est, Houdini, Redshift et technicas simulationis provectas utendo, ad hanc transformationem visualiter repraesentandam, spiritum ferum naturae cum aesthetica moderna miscens.

Agnitio

De Praemium A' Design Award Argenteum

Thorn Metamorphosis Animatio Producti victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Thorn Metamorphosis Animatio Producti opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Thorn Metamorphosis Animatio Producti creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Over time, nature’s forms are shaped by human hands into industrial products. While this transformation sped up with the Industrial Revolution, the organic structures of nature continue to inspire design. Thorn Lighting transforms the thorn, one of nature’s harshest forms, into a modern design object. This process reflects the evolution into a functional product, while maintaining the wild and unique beauty of nature.
Dimensiones et Involucrum: The video was exported as an MP4 file, 16:9 aspect ratio, 3072x1728 resolution with H.264 compression at 24 FPS. A high quality MOV export is also available without as much compression but larger file size.
Notulae: Thorn, Lighting, Nature, Metamorphosis, Transformation, Vfx, 3D, Cgi, Animation, Organic
Technologia Productionis: Thorn’s cinematic was created using Houdini and rendered with Redshift on dual RTX 4090 GPUs. Final renders were composited in Nuke, edited in After Effects, and color graded in DaVinci Resolve. Starting from CAD data, Houdini’s procedural tools shaped its organic transformation. Vellum simulations drove the metamorphosis, while anamorphic CG cameras and lighting enhanced its cinematic feel. Product photos provided key references to achieve realistic material properties in the animation.
Provocatio Designandi: Creating the right composition for this animation about the transformation of nature into an industrial lighting product was a challenge. It was a real challenge to model and synchronize the scenes that reflect the reality of nature, while at the same time harmonizing with the specially prepared music and conveying the intended emotions to the audience in an effective and cinematographic way.
Investigatio: The effects of seasonal changes on nature were researched. Realistic seed, thorn, and leaf models were created, observing their wind-driven movements. 3D modeling was done based on the product's components. Multiple tests ensured accurate material textures. To capture true lighting and colors, recordings were made in various environments. A special composition was crafted to narrate the metamorphosis in sync with the animation.
Inspiratio: Inspired by nature’s metamorphosis, Thorn Lighting transforms sharp thorns into light, symbolizing strength and beauty. Thorns, representing resilience and growth through adversity, serve as metaphors for spiritual evolution. Blending their raw edge with industrial lines, Thorn strikes a balance between harshness and softness, light and shadow. It reflects the human journey of finding beauty and hope in challenges, merging nature’s wild spirit with modern aesthetics and functionality.
Duratio Operis: The project started simultaneously in New York and Ankara in September 2023 and was completed in July 2024. The creation process of the work was spread across this timeline and was not continues.
Cursus Operationis: The cinematic was created to showcase the origin story of Thorn in an elegant and self-explanatory way. Its purpose is to take the audience on a small journey of transformation. The video is intended to be shared on social platforms and during events to create attraction around the product.
Membra Turmae: Designer: Yılmaz DOĞAN
VFX Artist: Tuna ÜNALAN
Music: Yağız ORAL
Product Manufacturer: H.Ibrahim DOĞAN
Creative Direction: Hakan N. TÜRKMEN
Agnitiones Imaginum: Tuna ÜNALAN
Yağız ORAL
Yılmaz DOĞAN