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Grundig Heinzelmann Limited Edition Pellicula Animata Promotionalis ab Digital Panorama

Opus Grundig Heinzelmann Limited Edition Pellicula Animata Promotionalis a designatore Digital Panorama est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Platinum in Categoria Certaminis Pellicula.


PlatinumPellicula· 2021

Grundig Heinzelmann Limited Edition Pellicula Animata Promotionalis

a Digital Panorama

Cliens: Digital Panorama

Victor praemii Praemium A' Design Award Platinum in Categoria Pellicula

252,882

Victor Praemii Verificatus

Verifica Statum Praemii pro #118526

Colores

Designum

De Grundig Heinzelmann Limited Edition Pellicula Animata Promotionalis

Grundig Heinzelmann Editio Limitata est pellicula animata promotionalis creata pro radiophono a forma historica inspirato. Radiophonum Heinzelmann anno MCMXLVI introductum est ut radiophonum in capsa lignea sine tubis constructum. Pellicula hanc hereditatem denuo interpretatur per mundum ligni et metalli politi in concordia. Omnia elementa in spatio tridimensionali per graphicas computatorias formata et animata sunt. Pellicula sexaginta secunda in plena definitione summa durat et in conclavi cum atmosphaera antiqua sed moderna finitur.

Agnitio

De Praemium A' Design Award Platinum

Grundig Heinzelmann Limited Edition Pellicula Animata Promotionalis victor est Praemii A' Design Award Platinum, honoris amplissimi formis vere eximiis, elegantibus et magnificis dati. Victores Platini miracula creationis sunt, testimonia finium ingenii inventivi, et industriam inaequabilem auctorum suorum ostendunt. Exspectatur has formas opera celeberrima fore, quae aetatis venustatem definiant, ad societatis salutem conferant et fines artis, scientiae, formandi et technologiae promoveant. Grundig Heinzelmann Limited Edition Pellicula Animata Promotionalis excellentiam transcendentem exhibet et utilibus proprietatibus mundum meliorem reddit. Grundig Heinzelmann Limited Edition Pellicula Animata Promotionalis opus est Praemio A' Design Award Platino victum, quod cupiditates excitat, animos incitat, delectat et magnum gaudium creat.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares
Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
Dimensiones et Involucrum
1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
Notulae
Grundig, Heinzelmann, Radio, Animation, Digital Panorama
Technologia Productionis
%100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
Provocatio Designandi
The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
Investigatio
Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
Inspiratio
Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
Duratio Operis
Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
Cursus Operationis
This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
Patentes
Copyrights belong to Arcelik A.S, 2019
Membra Turmae
Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR
Agnitiones Imaginum
Video Credits: Emre GOREN

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