Diageo Travel Retail Munus Primarium: Interioris Ornatus Tabernae Mercatoriae ab L'Atelier Five Ltd.

Opus Diageo Travel Retail Munus Primarium: Interioris Ornatus Tabernae Mercatoriae a designatore L'Atelier Five Ltd. est victor maxime honoratus praemii praestigiosissimi 2025 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Interior.

AesInterior· 2025

Diageo Travel Retail Munus Primarium: Interioris Ornatus Tabernae Mercatoriae

a L'Atelier Five Ltd.

Cliens: L'Atelier Five Ltd

Victor praemii Praemium A' Design Award Aeneum in Categoria Interior

12,929

Victor Praemii Verificatus

Verifica Statum Praemii pro #167830

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Diageo Travel Retail Munus Primarium: Interioris Ornatus Tabernae Mercatoriae

Textus Libri: Diageo Travel Retail est interior ornatus "taberna in taberna" ad terminalem luxuriosum Aeroportus Internationalis Incheon Seuli exstructus. Taberna 40,12 metra quadrata occupat et parietes 2,7 metra altos habet. Parietes sculpturales ex Corian calore formato leniter per spatium curvantur, secundum notionem lapidis a liquido effigiati. Metallum perforatum, unitates expositionis proprie factae et supellex ad mensuram parata interiorem ornatum perficiunt. Dispositio curva visitatores per iter ducit quod plures notas whiskei intra unum ambitum tranquillum et unitum praebet.

Agnitio

De Praemium A' Design Award Aeneum

Diageo Travel Retail Munus Primarium: Interioris Ornatus Tabernae Mercatoriae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Diageo Travel Retail Munus Primarium: Interioris Ornatus Tabernae Mercatoriae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Diageo Travel Retail Munus Primarium: Interioris Ornatus Tabernae Mercatoriae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Diageo, the global leader in premium alcoholic beverages, proudly opens its latest Flagship Shop In Shop at the prestigious Luxury Terminal 2 of Incheon International Airport, Seoul. This exclusive store offers travellers an immersive journey into the world of luxury, housing an impressive collection of Diageo’s finest brands in a space designed to elevate the retail experience.
Dimensiones et Involucrum: 40.12 meter square
2.7M tall walls
Notulae: Luxury, Liquid, Whiskey, Fluid, Natural, Travel Retail, Diageo, Shop in Shop
Technologia Productionis: Corian Thermoforming
Carpentry skilled
Wielding perforated metal
Bespoke glorifiers and furniture pieces
Provocatio Designandi: While using innovative materials like thermoformed Corian to achieve seamless, organic curves. Realizing this ambitious design within a tight deadline presented significant challenges, as the space was conceived as a permanent fixture that needed to accommodate multiple brands while maintaining a cohesive, luxurious feel.
Thermoforming Corian was particularly complex, requiring precise heating and shaping to achieve smooth, flowing forms without compromising durability or finish. Despite these technical hurdles, the design team ensured the material reflected the elegance and refinement of the whiskey-making process.
The store’s vision also had to balance tradition with inclusivity. While South Korea’s whiskey market has historically been dominated by older men, the space was designed to attract a broader audience. By combining timeless craftsmanship with modern luxury, the store offers an immersive experience that resonates with both seasoned enthusiasts and new consumers. It successfully unifies multiple brands under one cohesive, high-end environment, setting a new standard for whiskey retail.
Investigatio: The design of Diageo’s flagship store at Incheon Airport is deeply inspired by the materials, processes, and traditions of whiskey making. Drawing from the iconic craftsmanship of Scottish distilleries, the concept reflects the beauty of copper stills, the flowing nature of liquid, and the rich heritage behind whiskey production. Copper’s warmth and natural patina were central to the inspiration, symbolizing both tradition and timeless elegance.
The organic, curved shapes of the space are influenced by the fluidity of whiskey itself, it's smooth movement and the way it interacts with glass and stone. This idea of liquid shaping stone became a key metaphor, leading to the exploration of materials that could replicate the visual and tactile qualities of something softened and sculpted by liquid over time.
Additionally, the design reflects the luxurious essence of Diageo’s portfolio by emphasizing sensory richness. The interplay of light and shadow, inspired by the way whiskey catches and refracts light, became a core conceptual driver. The vision was to evoke the feeling of immersion within a premium whiskey making process, creating a connection between the materials and the heritage of the craft. Every choice, from the curved forms to the material finishes, aimed to mirror the elegance, refinement, and depth of the whiskey experience itself.
Inspiratio: Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio.
Duratio Operis: 4 months from start to finish.
London design 1 month
Dubai for researching production 1 month
South Korea for build in April 2024 2 months
Cursus Operationis: As you enter, the design naturally guides you on a journey, where every curve and surface feels intentional and welcoming. The flow of the space is inspired by the movement of water, creating a sense of calmness as you explore. The sculptural walls, crafted from seamless Corian, curve gently around the space, drawing you in with their organic shapes. It’s like walking through a living sculpture, each turn offers a new perspective, revealing products in an ever-evolving way, much like the way light plays across the surface of water.
Patentes: Diageo Scotland Ltd
Membra Turmae: L’Atelier Five Ltd. and Diageo Scotland Ltd.
Agnitiones Imaginum: L’Atelier Five Ltd. and Diageo Scotland Ltd.