Meet in Arcadia Notitia Signi Mercatorii ab Xiaoming Meng and Xueke Fang

Opus Meet in Arcadia Notitia Signi Mercatorii a designatore Xiaoming Meng and Xueke Fang est victor maxime honoratus praemii praestigiosissimi 2025 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2025

Meet in Arcadia Notitia Signi Mercatorii

a Xiaoming Meng and Xueke Fang

Cliens: China Social Entrepreneur Foundation

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

11,774

Victor Praemii Verificatus

Verifica Statum Praemii pro #164726

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Meet in Arcadia Notitia Signi Mercatorii

Meet in Arcadia est designatio notitiae signi mercatorii creata pro consilio renovationis ruralis in vico Longtang, provincia Guizhou, Sinis. Logotypus a littera Sinica pro pulchritudine inspiratur. Agri oryzae gradati modo minimalistico et abstracto delineantur. Supra agros, domus vici Miao abstractae cum ductibus litterae iunguntur, et unus ductus tectum fit. Signum industriam turisticam ruralem, quae praecipua industria localis est, sustinet. Consilium intendit culturam localem ostendere et incolis vici adiuvare ut in aedificatione signi partem capiant.

Agnitio

De Praemium A' Design Award Aeneum

Meet in Arcadia Notitia Signi Mercatorii victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Meet in Arcadia Notitia Signi Mercatorii rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Meet in Arcadia Notitia Signi Mercatorii necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
Dimensiones et Involucrum: Height 594mm x Width 420mm
Notulae: Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
Technologia Productionis: I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.

Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement.
Provocatio Designandi: In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
Investigatio: I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges.
Inspiratio: The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
Duratio Operis: The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
Cursus Operationis: Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
Patentes: Logo (2022) China Social Entrepreneur Foundation
Membra Turmae: Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang
Agnitiones Imaginum: [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]