Opus Borna Sazegan Munus Primarium: Identitas Notae a designatore Doraj Design House est victor maxime honoratus praemii praestigiosissimi 2025 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.
AesGraphica· 2025
Borna Sazegan Munus Primarium: Identitas Notae
Cliens: Doraj Design House
Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica
Victor Praemii Verificatus
Verifica Statum Praemii pro #160893Designum
De Borna Sazegan Munus Primarium: Identitas Notae
Textus Libri: Borna Sazegan est identitas notae creata pro societate quae magnas structuras aedificat. Identitas in lineis fundatur, ex lineis se intersecantibus structurarum metallicarum quae in aedificatione adhibentur inspirata. Hae lineae figuras animalium formant, in quibus particulae structurae aedificii cerni possunt. Quodque animal significationem fert: rhinoceros potentiam et perseverantiam significat, equus celeritatem, cervus pulchritudinem, et leo gregem ducit. Colores calidi et frigidi in palette potentiam simul cum tranquillitate transferunt. Imagines illustrativae vel ut particulae vel in forma integra adhiberi possunt.
Agnitio
De Praemium A' Design Award Aeneum
Borna Sazegan Munus Primarium: Identitas Notae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Borna Sazegan Munus Primarium: Identitas Notae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Borna Sazegan Munus Primarium: Identitas Notae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.
Post Designum
Fasciculus Nuntii
Merita, sodales gregis et singula technica a designatore praebita.
- Proprietates Singulares
- Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
- Dimensiones et Involucrum
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- Notulae
- Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
- Technologia Productionis
- The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
- Provocatio Designandi
- The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
- Investigatio
- Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
- Inspiratio
- Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
- Duratio Operis
- The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
- Cursus Operationis
- Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
- Patentes
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- Membra Turmae
- Mohammad Roustaei, Amirhossein Paydar
- Agnitiones Imaginum
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Patrocinatum
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