Florist Wim Van Assem Renovatio Identitatis ab Rebrandt

Opus Florist Wim Van Assem Renovatio Identitatis a designatore Rebrandt est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2024

Florist Wim Van Assem Renovatio Identitatis

a Rebrandt

Cliens: Rebrandt®

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

49,426

Victor Praemii Verificatus

Verifica Statum Praemii pro #160086

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Florist Wim Van Assem Renovatio Identitatis

Artifices novam identitem Wim van Assem, floristae celebris Hollandiae Septentrionalis, ob quadragesimum anniversarium creaverunt. Propositum erat identitas quae artem ipsius floralem vivacem, progressivam creatricemque comprehenderet. Designatio nova in fenestris magnis veteris aedificii historici posita est, taeniis dynamicis ornata quae stylum Van Assem energicum ac libero animo imbutum reflectunt.

Agnitio

De Praemium A' Design Award Aeneum

Florist Wim Van Assem Renovatio Identitatis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Florist Wim Van Assem Renovatio Identitatis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Florist Wim Van Assem Renovatio Identitatis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Wim van Assem, one of the most progressive florists in North Holland, has significantly influenced Dutch floral art over the past 40 years with his unique style. For the designers the challenge was to develop a visual language for his 40th anniversary that matches his vibrant and uninhibited approach to flower arranging. The design, with eye-catching ribbons on the large windows of the historic building, instantly conveys the joy and free expression of his floral art.
Dimensiones et Involucrum: 4 Shopping windows 150cm by 250cm
Notulae: Wim van Assem, Rebrandt, rebranding, branding, flowers, florist, Alkmaar, Fnidsen
Technologia Productionis: Large, eye-catching lettering that had to be applied manually, featuring a dynamic shape that continues throughout, an old historical building, and a desired outcome of graphic, stylistic, and sleek visual language. Quite a challenge.
Provocatio Designandi: It was a challenge to keep it simple if you still want to convey a lot from the character and content of this famous florist.
Investigatio: The research focused on integrating modern design into historical contexts, aiming to bridge traditional aesthetics with contemporary graphic language. The objective was to understand how dynamic, eye-catching lettering could enhance an old building's charm while conveying the modern ethos of joy and creativity found in flower arranging.
Inspiratio: With nature as the fundamental basis and dealing with it as a playground for creativity. The new identity was designed with the aim of conveying the joy and uninhibited expression of Wim van Assem's flower arranging. Inspired by the undisturbed energy and craftsmanship with which he continues to create unique combinations with flowers.
Duratio Operis: The designs can be seen at the old citycentre of Alkmaar, at Fnidsen, The Netherlands.
Cursus Operationis: The unique and eye-catching line play combines modern typography and graphic design in a historical setting.
Patentes: All rights Rebrandt 2024
Membra Turmae: Ruud Winder - Brand Architect and Designer
Peter Puntman - Motion Graphics
GCA Reclame - Signing
Agnitiones Imaginum: Photography: Keesnan Dogger