Every Treasure Tells A Story Munus Simulacrum: Campania Commercialis ad Conscientiam Excitandam ab Zhou Haiwen, Che Shilong and Guo Cheng

Opus Every Treasure Tells A Story Munus Simulacrum: Campania Commercialis ad Conscientiam Excitandam a designatore Zhou Haiwen, Che Shilong and Guo Cheng est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Ferreum in Categoria Certaminis Graphica.

FerrumGraphica· 2024

Every Treasure Tells A Story Munus Simulacrum: Campania Commercialis ad Conscientiam Excitandam

a Zhou Haiwen, Che Shilong and Guo Cheng

Cliens: China Global Television Network Co., Ltd. Beijing, CN

Victor praemii Praemium A' Design Award Ferreum in Categoria Graphica

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De Every Treasure Tells A Story Munus Simulacrum: Campania Commercialis ad Conscientiam Excitandam

Textus Libri: Omne Thesaurus Fabulam Narrat est campania commercialis ad conscientiam excitandam pro brevi documentario qui centum thesauros nationales Sinarum praesentat. Quisque thesaurus stellae comparatur, et constellationes spatium temporis et loci significant. Quisque etiam thesaurus cum tabella dialogi coniungitur. Aliquae tabellae rotundae sunt, aliquae quadratae, et unaquaeque proprium characterem habet. Libri thema visuale principale efformant, cum relationibus ad tabellas bambusinas Sinicas, volumina filo consuta, membranas convolutas, et libros solide compactos. Ratio graphica spectatoribus ex diversis culturis auxilium praebet ad fabulas intelligendas.

Agnitio

De Praemium A' Design Award Ferreum

Every Treasure Tells A Story Munus Simulacrum: Campania Commercialis ad Conscientiam Excitandam victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Every Treasure Tells A Story Munus Simulacrum: Campania Commercialis ad Conscientiam Excitandam creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Every Treasure Tells A Story Munus Simulacrum: Campania Commercialis ad Conscientiam Excitandam ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Every Treasure Tells a Story is a short documentary introducing 100 of China's national treasures and talks about the creativity of the ancient Chinese people. The creative method mainly tells stories about national treasures, dialogues across time (historically speaking), combining each national treasure with different dialogue boxes. Those boxes vary greatly, some are round, some are square; all are unique and have their own distinct (dimensional) character.
Dimensiones et Involucrum: The dialog box represents communication, and each national treasure is combined with different dialog boxes. Some dialog boxes are round, and some dialog boxes are square. They are all unique and have their own characters.
The constellations in the starry sky represent people's imagination. Since ancient times, people have looked up at the starry sky and given them various cultural meanings.
Notulae: Culture, China, Heritage, Creativity
Technologia Productionis: Different from the display of general cultural relics, it does not specify the name of each national treasure, but starts from the overall feeling, gives the picture a story, and communicates visually.
In the selection of main cultural relics, instead of displaying a single national treasure, representative national treasures are selected from one hundred cultural relics for design.
In terms of image expression, the national treasure is compared to the stars, spanning the distance of time and space, and telling the story of the national treasure itself.
Provocatio Designandi: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.
In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Investigatio: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc.
Inspiratio: The assigned background, a vast starry sky, is turned into constellations symbolizing the span of time and space, and uses stories like Dunhuang Feitian (beautiful flying celestials in Buddhism, skilled in music and dance) with camel caravan in the Western (China) Regions.

The creative endeavor inspired the audience to understand and talk about Chinese culture, its vast cultural relics and inheritance.
Duratio Operis: The project started in 2022 and is still in circulation worldwide.
Cursus Operationis: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, one can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols. English speakers can also discover the fun of The Classics, which evokes the memory of their own country's books, and arouse their interest in exploring history.
Membra Turmae: Zhou Haiwen, Che Shilong, Guo Cheng
Agnitiones Imaginum: Illustrators, Creators. Zhou Haiwen, Che Shilong, Guo Cheng