B For Good Leaders Nota Visualis ab Misteli Creative Agency

Opus B For Good Leaders Nota Visualis a designatore Misteli Creative Agency est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2024

B For Good Leaders Nota Visualis

a Misteli Creative Agency

Cliens: Misteli Creative Agency

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

16,499

Victor Praemii Verificatus

Verifica Statum Praemii pro #159250

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De B For Good Leaders Nota Visualis

B For Good Leaders est nota visualis pro rete mundano ducum negotiorum. Aurantiacus color, color caloris et laetitiae, est color principalis. Aurantiacus cum serie colorum calidorum coniungitur et cum formis quae varietatem hominum et actionum intra rete reflectunt. Oculus centralis visionem retis eiusque modum mundum spectandi repraesentat. Nota applicatur ad situm interretialem, ephemeridas et communia socialia media, atque ad aulas conventuum ex textilibus recyclabilibus, charta biodegradabili et charta recyclata aedificatas.

Agnitio

De Praemium A' Design Award Aeneum

B For Good Leaders Nota Visualis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur B For Good Leaders Nota Visualis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. B For Good Leaders Nota Visualis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: This movement is about prosperity, well-being, and the power of collective action. The chosen orange colour, a colour of warmth and happiness, matches this vision. This is complimented with an array of warm colours and joined by patterns which reflect the diversity of people and activities breathing life into this network. The result is a warm, inviting, diverse, and action-driven identity that matches the soul of the B for Good Network. The eye demonstrates the vision, and the unique way of seeing the world.
Dimensiones et Involucrum: The end-product was a collection of online and in-person communication. We created a website, newsletters, and socials. The event was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Notulae: Brand, network, B for Good, visual identity, summit, events, regenerative economy, b economy, business as a force for good
Technologia Productionis: The vision of the B for Good Leaders Network formed the foundation of the visual identity. The process began with delving into the essence of the network using the Misteli Identity Model- describing the people, the tone of voice, the DNA. For the summits in 2022 in Rome and 2023 in Amsterdam the identity was translated into communication tools such as a website, newsletters and all communication in Rome. It was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Provocatio Designandi: This network presents a plethora of stakeholders, thought-leaders, and involved parties each with their own wishes and priorities. The visual identity needed to meet all these wishes and requirements, and unite a group of people under one brand.
Investigatio: Misteli creative agency began by establishing the core identity of the B for Good Leaders network. This core identity - the DNA, tone of voice, and key benefits - forms the basis for the brand, visual identity, and strategy. A crucial part of this research is looking into the target audiences for the network and summit. The brand identity has the main functions of communicating the organisation, and attracting the key target audiences.
Inspiratio: The B for Good Leaders Network is a vision of thousands of CEOs and world leaders joining to use business as a force for good. This is about knowledge sharing, connections, and making a collective difference to drive the B Economy forward. This strong mission needed a strong visual identity to match. Misteli creative agency is inspired to work with organisations who match their commitment to change and making a positive impact in the world.
Duratio Operis: The project started in 2022 with the creation of the visual identity. In June 2022 the first summit was held in Rome, and in May 2023 the second summit was organised in Amsterdam. The third summit is currently being developed for the spring of 2024 in Amsterdam.
Cursus Operationis: Misteli creative agency believes in creating strong, bold visual identities that can be widely applied and translated into online and offline communication. Identities which are recognisable and reflect the core of the brand.