Joyful Garden Tour Munus Primarium: Notae Eventus Designatio ab Ye Zhang

Opus Joyful Garden Tour Munus Primarium: Notae Eventus Designatio a designatore Ye Zhang est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2024

Joyful Garden Tour Munus Primarium: Notae Eventus Designatio

a Ye Zhang

Cliens: Beijing Jiaotong University

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

16,572

Victor Praemii Verificatus

Verifica Statum Praemii pro #159119

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Joyful Garden Tour Munus Primarium: Notae Eventus Designatio

Textus Libri: Hortus Laetitiae Peregrinatio est notae eventus designatio creata pro conventu horti Novi Anni Sinici in Palatio Aestivo et Vetere Palatio Aestivo Pekini habito. Aedificia utriusque horti nota studio perscrutata et in signa graphica clara simplificata sunt. Signa cum draconis figura zodiaci Sinici anni bismillesimi vicesimi quarti coniunguntur. Colores caerulei et rosei novam vitalitatem ex longa historia haustam exprimunt. Affixiones, libelli et chartulae in charta margaritacea imprimuntur, cum caelatura et argento impresso. Emblema traditionali arte Sinica argenti enameli utitur.

Agnitio

De Praemium A' Design Award Aeneum

Joyful Garden Tour Munus Primarium: Notae Eventus Designatio victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Joyful Garden Tour Munus Primarium: Notae Eventus Designatio rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Joyful Garden Tour Munus Primarium: Notae Eventus Designatio necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Through extensive data research, most famous buildings in the Old Summer Palace and the Summer Palace are selected to be graphically manipulated to create the most recognizable and communicable icon, and combined it with Loong, the Chinese Zodiac motif for 2024. Blue and pink colors were chosen to reflect the new vitality that has emerged from its long history. We explore suitable visual presentation method for architectural icons, and help the development and intermingling of diverse cultures.
Dimensiones et Involucrum: Billboard poster: 420mm × 594mm
Paper fold: 100mm × 200mm
Promotional poster: 210mm × 297mm
Card: 55mm × 85mm
Bracelet: 25mm × 200mm
Emblem: Approximately 60mm × 60mm
Handbag: 285mm × 285mm
Sticker: 25mm × 25mm, 25mm × 10mm
Notulae: culture; traditional elements; brand planning; inheritance and innovation; Eastern aesthetics; modern design;
Technologia Productionis: "Joy of Garden Tour" is a brand of garden party activities taking place in the Summer Palace and the Old Summer Palace in 2024. Paper materials such as brochures, posters, and cards are printed on pearl paper with embossing and silver stamping techniques. The emblem adopts traditional Chinese silver enamel craftsmanship, which has commercial value while maintaining deep significance of traditional Chinese culture.
Provocatio Designandi: The core challenge in the design process is how to integrate classical architecture with modern aesthetics, ensuring that the brand image is both unique and easily recognizable, while also meeting the expectations and needs of the target audience to address market changes.
Investigatio: Type: Brand Design Research
Goal: To build a Chinese New Year Garden Party that combines traditional charm and modern design style.
Methods: By employing literature research, on-site visits, event planning, brand communication, and data analysis, a comprehensive approach was taken to establish a brand for the New Year Garden Party at the Summer Palace and the Old Summer Palace combining traditional architecture with the cultural elements of the Year of the Dragon. The project primarily utilized AI and PS for production.
Outcome: By integrating the architectural icons of the Summer Palace and the Old Summer Palace with the cultural elements of the Year of the Dragon, a cultural brand for the New Year Garden Party was created with a youthful aesthetic.
Impact: With the successful implementation of the Garden Party activities, not only has it deepened the public's understanding of the traditional architecture of the Summer Palace and the Old Summer Palace, but it has also promoted the dissemination of the traditional culture of the Year of the Dragon. It has enhanced visitors' cultural participation and sense of belonging, elevated the cultural taste of the scenic area, and injected new vitality into the regional cultural tourism development.
Inspiratio: The "Joyful Garden Tour" is the 2024 Chinese New Year event jointly organized by the Old Summer Palace and the Summer Palace. Only on the first day of the Spring Festival holiday, they welcomed nearly 160,000 visitors.
In this event branding design,we traced the historical lineage of the two gardens and presented their unique historical essence in a new way, and visitors can deeply feel the historical heritage and vitality of the Summer Palace and the Old Summer Palace during the garden tour.
Duratio Operis: Started in July 2023, the project was completed in October, and was launched from January 1 to February 29, 2024 in the Summer Palace and the Summer Palace in Beijing.
Cursus Operationis: This brand is an advertising and a cultural creative product for the New Year Garden Party at the Summer Palace and the Old Summer Palace. It is distributed and sold both inside and outside the palaces for promotional purposes and as souvenirs for visitors.
Patentes: This work is all original images not copyrighted.
Membra Turmae: Design Director：YeZhang
Art Director：XingxingLi
Art Director：YangMao
Lead Designer：YuyangWu
Designer：YudiLei
Designer：KaixuanJia
Designer：HuanxiaoGuo
Agnitiones Imaginum: This work is all original images not copyrighted.