Dreavita Mental Wellness Insignitio ab Cansu Dagbagli Ferreira

Opus Dreavita Mental Wellness Insignitio a designatore Cansu Dagbagli Ferreira est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2024

Dreavita Mental Wellness Insignitio

a Cansu Dagbagli Ferreira

Cliens: Cansu Dagbagli Ferreira

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

20,492

Victor Praemii Verificatus

Verifica Statum Praemii pro #158644

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Dreavita Mental Wellness Insignitio

Dreavita est nota mercatoria progressiva et includens salutis. Identitas visualis sensibilis, reverens considerataque intendebatur esse, characterem includentem notae reflectens. Conceptus ex naturae robustae idea ortus est nominaturque Simplicitas Resilientia Inspirata. Cum naturae formae constantiam, fortitudinem incrementumque indicent, insignitio haec nuntia per affirmationes viamque minimalem designationis tradere conatur. Illustrationes formas naturae spectant, iterationem resilientamque demonstrantes quae in vitae successu resultant.

Agnitio

De Praemium A' Design Award Aeneum

Dreavita Mental Wellness Insignitio victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Dreavita Mental Wellness Insignitio rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Dreavita Mental Wellness Insignitio necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Dimensiones et Involucrum: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Notulae: wellness, mental, health, psychology, identity, inclusive, community, nature
Technologia Productionis: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Provocatio Designandi: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Investigatio: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Inspiratio: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Duratio Operis: 2 months, 2023, United States and France
Cursus Operationis: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery