Nunn Bush 3D Productum Animationis ab Mateus Morgan

Opus Nunn Bush 3D Productum Animationis a designatore Mateus Morgan est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Argenteum in Categoria Certaminis Pellicula.

ArgentumPellicula· 2023

Nunn Bush 3D Productum Animationis

a Mateus Morgan

Cliens: Morgan Studio

Victor praemii Praemium A' Design Award Argenteum in Categoria Pellicula

65,393

Victor Praemii Verificatus

Verifica Statum Praemii pro #150585

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Nunn Bush 3D Productum Animationis

Projectum est ut ostenderet omnes lineamenta producti in iocis modo informativus esse, sed sine molestus esse. Propositum calcei constructionem ostendere. Inspiratio facta est per investigationem de elementis quae productum repraesentare potuerunt, sicut natura cum omnibus coloribus et modis. Calceamentum exemplaribus photographis adhibitis ut referentiae et superficies durae 3D technicae artis exemplares imitabatur. Ad exemplar, designers programmata C4D usus est. Omnia textura facta sunt utens textura coriarii et quaedam setis officinae. Vray usus est ad reddendam et Houdini pro simulationibus.

Agnitio

De Praemium A' Design Award Argenteum

Nunn Bush 3D Productum Animationis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Nunn Bush 3D Productum Animationis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Nunn Bush 3D Productum Animationis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
Notulae: shoe, 3d animation, shoe animation, product animation, 3D, lookdev
Technologia Productionis: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
Provocatio Designandi: The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Investigatio: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiratio: The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
Duratio Operis: 2 months
Cursus Operationis: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Membra Turmae: Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca