Cycling for a Better Future Consilium Communicationis Visualis ab Chris Chung, Chien Chun Feng and Chun Yu

Opus Cycling for a Better Future Consilium Communicationis Visualis a designatore Chris Chung, Chien Chun Feng and Chun Yu est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2024

Cycling for a Better Future Consilium Communicationis Visualis

a Chris Chung, Chien Chun Feng and Chun Yu

Cliens: Giant Group

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

15,249

Victor Praemii Verificatus

Verifica Statum Praemii pro #149127

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Cycling for a Better Future Consilium Communicationis Visualis

Bicyclando ad Meliorem Futurum est designatio communicationis visualis creata pro consilio rerum ambientalium, socialium et gubernationis Giant Group. Hoc consilium multiplices conatus sustentabilitatis in tres columnas colligit, quae actionem climaticam, circularitatem et inclusionem socialem complectuntur. Colores audaces gradientes et formae simplices circulares, ex rotis birotarum inspiratae, linguam visualem efficiunt. Designatio in paginis interretialibus, praeceptis identitatis visualis, libello notae, infographicis et imaginibus rerum socialium adhibetur. Propositum est communicatio clara cum variis auditoribus.

Agnitio

De Praemium A' Design Award Aeneum

Cycling for a Better Future Consilium Communicationis Visualis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Cycling for a Better Future Consilium Communicationis Visualis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Cycling for a Better Future Consilium Communicationis Visualis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The ESG strategy consolidates Giant Group's wide-ranging sustainability efforts into three strategic pillars addressing climate action, circularity, and social inclusion. The dynamic branding elements and messaging guide reflect their leadership and commitment to driving positive environmental and social change through sustainable mobility solutions.
Dimensiones et Involucrum: The collaboration generated assets across channels, including website pages, visual identity guidelines, a brand booklet, infographics, and social media images to align messaging.
Notulae: Sustainability, environment, social responsibility, cycling, branding, strategy, ESG, climate action, circularity, mobility
Technologia Productionis: Through in-depth collaborative workshops with stakeholders across Giant Group's sustainability, marketing, and communications teams, we identified and aligned on the core ESG pillars and strategy. We then designed bold, gradient graphic elements and circular shapes inspired by bicycle wheels to reflect their forward momentum and commitment to a broad spectrum of sustainability initiatives for future generations.
Provocatio Designandi: Synthesizing Giant Group's complex array of sustainability efforts into a coherent ESG strategy and then translating this into visually compelling, on-brand assets was deeply challenging. Close collaboration with stakeholders across the business enabled us to consolidate goals, align on strategic pillars, and develop creative yet simple branding to convey their sustainability leadership.
Investigatio: Extensive research was conducted to inform the ESG strategy, including analyses of market macro and micro-trends, competitor and benchmark studies, and in-depth interviews with relevant stakeholders. This enabled targeted communication formats suited for the cycling industry. Our work culminated in raising the bar for ESG communication within Giant Group’s entire value chain, empowering them to effectively convey sustainability commitments to diverse audiences and lead as pioneers driving positive impact.
Inspiratio: Giant Group's pioneering commitment to sustainability within the cycling industry inspired our team to develop an ESG strategy and branding that aligns with their vision. By consolidating their sustainability goals into clear pillars and messaging, we aim to enable effective communication across all stakeholders about the full breadth of their initiatives.
Duratio Operis: The global ESG strategy design project kicked off in June 2023, spearheaded by our teams collaborating directly with stakeholders at Giant Group. As an ongoing effort, we continue to work on extending the strategy across Giant Group’s subsidiary companies and across multiple channels.
Cursus Operationis: The ESG strategy visual design features vibrant gradient colors and simple yet bold circular graphic elements to clearly and effectively communicate Giant Group's sustainability vision and commitments across diverse audiences. The circular geometry and gradients represent their leadership and the continuous momentum needed to drive change.
Patentes: Copyrights belong to Giant Group, 2023.
Membra Turmae: Strategist: Marco Negri
Designer: Stacey Chun Yu
Senior Designer: Tina Chien Chun Feng
Creative Director: Chun Cheng Chung
Senior Account Manager: Anew Yu Hsin Lin
CEO: Ya Ting Yu
Agnitiones Imaginum: Image #No 1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #2: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #3: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #4: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Video Credits: Senior Account Manager Anew Lin, Giant Group ESG Branding, 2023. Senior Strategist Marco Negri, Group ESG Branding, 2023. Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023. Designer Stacey Chun Yu, Giant Group ESG Branding, 2023.