Opus Black Beans Tiones a designatore Deborah Avila est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Argenteum in Categoria Certaminis Graphica.

ArgentumGraphica· 2023

Black Beans Tiones

a Deborah Avila

Cliens: Black Beans

Victor praemii Praemium A' Design Award Argenteum in Categoria Graphica

38,917

Victor Praemii Verificatus

Verifica Statum Praemii pro #148476

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Black Beans Tiones

Cum duo Instituta conciliationis Marketing in unum iungi constituerunt, Faba Niger creatus est ut copias iungeret tradens optimus digitalis mercatus in Sao Paulo. Provocatio creabat identitatem congruentem premium, elegans, modernum logo, qui elevatum statum suum in foro digitali depingit. Logo approbatione directa ab moderatoribus procurantibus accessit, notam statim in usum mittens.

Agnitio

De Praemium A' Design Award Argenteum

Black Beans Tiones victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Black Beans Tiones opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Black Beans Tiones creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Black Beans is a new agency born from merging the best two marketing companies in Sao Paulo, Brazil. The name Black Beans came from the idea of putting more water when cooking, which means cooking great ideas together and making them last longer. The challenge was to create a logo and identity that portrays premium, bold and robust capabilities within the digital market. The result was an elegant, strong, and versatile logo and identity.
Dimensiones et Involucrum: The chosen main typography was Briston Typeface. It is a corpulent font, and its design was changed to match the brand’s meaning, like an additional element illustrated on top of the b on beans, the connection between the e and a, forming a union between the two companies merging, and the dot at the final, matching a simple and minimalist bean.
Notulae: Brand identity, Modern Design, Logo creation, Logo identity
Technologia Productionis: Adobe Illustrator software was used for the creation of the logo. There, the typography was chosen and drawn accordingly to the brand's meaning. The colors were selected, and the patterns were illustrated. In the final, Adobe Photoshop software was used to create mockups for the images with the brand and also a presentation for the client's approval.
Provocatio Designandi: Initially, the challenge was to direct the new name into something related to flame, hence the two previous logos have flames in them. Eventually, the strongest idea was that of using beans and their powerful, strong meaning as nutrition for every Brazilian family. The next challenge was to create a logo and identity matching a premium and modern visual in only two days.
Investigatio: The research for the logo creation was mostly using the online platforms Dribbble and Behance. There, I searched for inspirations in design that would match the new brand’s meaning. I only had two days to create this new brand, which characterizes it as a very fast paced, although very analytical, and thorough process. The results were the best possible, and the logo was approved by all and put to use immediately.
Inspiratio: Beans are the essential, basic nutrition to all Brazilian families. It is a superfood that is strong and indispensable. There is why the logo needed to be as bold as its meaning. Modern and elegant premium brands, such as Uber and Mastercard, served as great inspirations for their simplicity and minimalism. The research took one full day, and the next day was spent creating the brand itself.
Duratio Operis: The naming task took two months. After the company's directors, teams, and I chose the name, the deadline to create a logo and visual identity was very tight. In two days, the logo was created and approved by the whole company.
Cursus Operationis: This brand design is for Black Beans marketing agency only use. There was a blend between two strong agencies in Sao Paulo, Brazil, and from this union, Black Beans was born. The brand’s design matches its new creative direction, portraying an elegant, modern, and sophisticated brand identity. It is already in use by the agency, with its goal of finding clients that match the new brand’s modern style.
Membra Turmae: Art Director and Graphic Designer: Deborah Avila
Agnitiones Imaginum: Logo proprietor: Black Beans Digital Marketing
Mockups used in all images: Creative Market
Video Credits: Black Beans Digital Marketing