Modulabs Munus Primarium: Systema Identitatis Visualis ab Wonseon Yu and Yoonhee Jeong

Opus Modulabs Munus Primarium: Systema Identitatis Visualis a designatore Wonseon Yu and Yoonhee Jeong est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Ferreum in Categoria Certaminis Graphica.

FerrumGraphica· 2023

Modulabs Munus Primarium: Systema Identitatis Visualis

a Wonseon Yu and Yoonhee Jeong

Cliens: Modulabs

Victor praemii Praemium A' Design Award Ferreum in Categoria Graphica

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Victor Praemii Verificatus

Verifica Statum Praemii pro #148300

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Modulabs Munus Primarium: Systema Identitatis Visualis

Textus Libri: Modulabs est systema identitatis visualis pro communitate investigationis creatum. Systema identitatis cum litteratura variabili propria aedificatum est. Litteratura unicum axem incrementi habet cum trecentis gradibus, quod multas formas litterarum diversas permittit. Quaeque littera diligenter delineatur potius quam ex formis geometricis generatur, characterem humanum praebens. Litterae paulum vacillantes actionem et explorationem potius quam eventus perfectos reflectunt. Membra litteraturam adhibere possunt ut identitati congruat, et instrumenta interna eis auxilium praebent ut nomina facile creent.

Agnitio

De Praemium A' Design Award Ferreum

Modulabs Munus Primarium: Systema Identitatis Visualis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Modulabs Munus Primarium: Systema Identitatis Visualis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Modulabs Munus Primarium: Systema Identitatis Visualis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Modulabs' visual identity system embodies the values of growth, co-prosperity, and challenge. The "Next step forward tomorrow" rule inspires continuous progress and limitless potential. Co-prosperity is emphasized through the collaborative nature of the new typeface, creating a cultural fit within the community. The unique shape of the typeface reflects the value of challenge, encouraging risk-taking and exploration of new frontiers. The visual identity system at Modulabs represents a commitment to creating a culture of innovation and learning, driving positive change for the future.
Notulae: Identity, Typeface, System
Technologia Productionis: The identity system is built with a dedicated variable typeface. It has a single "Growth" axis, which has 300 steps to express all kinds of different shapes while growing experience. Each letter is carefully drawn to give a humanistic vibe instead of generating shapes geometrically.

We intentionally avoided geometric shapes to give a more humanistic vibe rather than giving too much systematic look. The letters are designed to be wobbly at first sight to show that the community is not about making perfect results but more about action and adventure.
Provocatio Designandi: Developing Modulabs' new visual identity was challenging, as we had to persuade the community to embrace a logo without a symbol. We showed examples of how the system could be used extensively and created a jingle to demonstrate its versatility. Our commitment to transparency and inclusivity helped us create a visual identity that represents our values in a dynamic and adaptable way. The result fosters a culture of innovation and learning, and our community is proud to embrace the new visual identity system.
Investigatio: We recognized the need for a visual identity that reflects our community's values. Extensive research, including surveys and interviews, helped us understand our members. We identified our core values and mission and translated them into keywords that guided our new identity system. Mood boards helped us experiment with different looks, resulting in a design that reflects our unique philosophies. Our thoughtful approach created a visual identity that fosters innovation and learning, truly representing our community.
Inspiratio: Modulabs is a research community that fosters growth, co-prosperity, and challenge. Its visual identity reflects its values, which include innovation, experimentation, and learning. Modulabs believes that everyone can make a difference and encourages its passionate community to pursue their goals. The new identity system aims to inspire and empower members to take bold steps towards realizing their true potential.
Duratio Operis: The project started in September 2022 in Seoul and finished in November 2022. The rebranding process had to be swift and straightforward because only two graphic designers were working for the whole company.
Cursus Operationis: Since the whole system is realized with the dedicated typeface, members of Modulabs can easily align with the identity's tone by using the typeface. We also integrated some internal tools to create names of community members with ease for those who are not designers.
Patentes: trademarks: Modulabs (2023)
Membra Turmae: Creative Director: Wonseon Yu
Designer: Yoonhee Jeong