Opus Italian Capital of Culture Logo Expeditionis Et Launchum a designatore Akomi est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Argenteum in Categoria Certaminis Graphica.

ArgentumGraphica· 2023

Italian Capital of Culture Logo Expeditionis Et Launchum

a Akomi

Cliens: Municipalities of Brescia and Bergamo

Victor praemii Praemium A' Design Award Argenteum in Categoria Graphica

31,927

Victor Praemii Verificatus

Verifica Statum Praemii pro #143502

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Italian Capital of Culture Logo Expeditionis Et Launchum

Una logo communis duabus urbibus diversis (Bergamo et Brixia, anno 2023 Capital Culture Italico unita) a pop culturae incitata et per tempus evolutionis destinata est. Tota geometria inflexione elementorum linearium constanti crassitudine nititur, inspirata constructione virgarum, quibus duae urbes notae sunt, eo consilio evertendi stereotypum civitatum industrialium ac mollitiam in primo covid-19 cantu celebrando. Elementum iconicum rubrum non solum 3 et a B simul est, sed etiam varias significationes et figuras in diversis adiunctis acquirere potest.

Agnitio

De Praemium A' Design Award Argenteum

Italian Capital of Culture Logo Expeditionis Et Launchum victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Italian Capital of Culture Logo Expeditionis Et Launchum opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Italian Capital of Culture Logo Expeditionis Et Launchum creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The logo has been chosen by the Municipalities of Bergamo and Brescia to represent the two cities, that together will become Italian Capital of Culture in the year 2023.
The design idea is based on the identification of a simple and linear element, whose versatility allows it to acquire different meanings and to complete different shapes from time to time.
The logo is designed to evolve in time and being used even when 2023 year will be over.
Dimensiones et Involucrum: Minimum height of the logo: 10 mm
Notulae: graphics, branding, logo design, advertising, cultural projects, Italian capital of culture, events, Brescia, Bergamo
Technologia Productionis: Thanks to its design the logo can be embossed, perforated, cut, embroided and obviously printed with any tecnique on any kind of support, as it's required to a mass event logo with a very wide spreading. There are no physical or digital limits to its coherent reproduction and recognizability, from black and white printing to digital video animation.
Provocatio Designandi: The hardest challenge was to design a logo in which both Bergamo and Brescia could identify themselves, as they are two cities very similar to each other but also known for their rivality.
A public call was open from the two Municipalities to all the professionals, who have been asked to produce a huge amount of work in a short time.
The logo has been chosen from more than 50 proposals by the jury chaired by Antonio Romano (Inarea), one of the most appreciated professional in visual identity.
Investigatio: As two different cities were about to become together a jointed Italian Capital of Culture, the first choice has been to avoid any cultural symbol of one of the two cities.
Only the colors are inspired by the two municipal coats of arms: blue and red for Brescia, yellow and red for Bergamo.
The design team has been looking for some kind of "pop" logo, taking inspiration from big international sport events, as we believe that Culture has to overcome any barrier and become everyone's patrimony.
Inspiratio: The whole geometric construction is based on the curvature of linear elements of constant thickness, inspired by the building rods (strong and resilient, they bend but they do not break, as Bergamo and Brescia did during the very first Covid wave) for which the cities are well known. The objective was to overcome the stereotypes of industrial cities and prove that Bergamo and Brescia have a lot to say when it comes to culture.
Duratio Operis: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
Cursus Operationis: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
The most recognizable sign of the logo (the red 3/B element) is designed to survive after year 2023 will be over and to be completed with different shapes in different contexts.
It's a versatile and anthropomorphic sign that generates empathy and can play different roles.