Opus Mohanii Identitas Notae a designatore Wei Sun est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Argenteum in Categoria Certaminis Graphica.

ArgentumGraphica· 2023

Mohanii Identitas Notae

a Wei Sun

Cliens: DOTONE Brand Design

Victor praemii Praemium A' Design Award Argenteum in Categoria Graphica

44,332

Victor Praemii Verificatus

Verifica Statum Praemii pro #142914

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Mohanii Identitas Notae

Mohanii est identitas notae creata pro signo vestiario in cultura orientali radicato. Insigne litteris Latinis nititur, quae notae sonum simplicem et internationalem tribuunt. Littera M symbolum principale est et atramentum significat, signum cum calligraphia Sinensi coniungens. Formae serifatae et lineae contornatae coniunguntur atque nove interpretantur. Litterae M et H extolluntur, dum ceterae litterae minuuntur, ita ut strata visualia formentur. Symbolum repeti, disiungi et recomponi potest, atque cuilibet medio applicari potest.

Agnitio

De Praemium A' Design Award Argenteum

Mohanii Identitas Notae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Mohanii Identitas Notae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Mohanii Identitas Notae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field.
Dimensiones et Involucrum: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
Notulae: Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
Technologia Productionis: M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
Provocatio Designandi: There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
Investigatio: Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
Inspiratio: Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
Duratio Operis: The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
Cursus Operationis: Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
Patentes: All copyrights DOTONE Brand Design,2020
Agnitiones Imaginum: Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020