Forte Forte Roma Munus Primarium: Interiora Tabernae Mercatoriae ab Robert Vattilana

Opus Forte Forte Roma Munus Primarium: Interiora Tabernae Mercatoriae a designatore Robert Vattilana est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Ferreum in Categoria Certaminis Designatio Interior.

FerrumInterior· 2022

Forte Forte Roma Munus Primarium: Interiora Tabernae Mercatoriae

a Robert Vattilana

Cliens: Forte Forte

Victor praemii Praemium A' Design Award Ferreum in Categoria Interior

10,615

Victor Praemii Verificatus

Verifica Statum Praemii pro #140188

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Forte Forte Roma Munus Primarium: Interiora Tabernae Mercatoriae

Textus Libri: Forte Forte Roma est interior dispositio tabernae vestiariae Romae sitae. Spatium universum septuaginta unum metra quadrata complectitur, area venditionis quinquaginta tribus metris quadratis constante. Onyx viridis ex Afghania, in magnas partes symmetricas secta et opaco nitore perfecta, pavimenta parietesque tegit. Cataracta luminis perimetrum designat. Tabulae aurichalci politi, complicatae et suturis aurichalcis affixae, parietem posteriorem efficiunt. Tecta alba fascias inclinatas et fenestellas lucidas ferunt. Cellae vestiariae ostia aurichalci habent, interiora vero ex velveto capitonné colore salviae.

Agnitio

De Praemium A' Design Award Ferreum

Forte Forte Roma Munus Primarium: Interiora Tabernae Mercatoriae victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Forte Forte Roma Munus Primarium: Interiora Tabernae Mercatoriae creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Forte Forte Roma Munus Primarium: Interiora Tabernae Mercatoriae ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The eternal city in which the stratigraphy of eras and styles can be read at every corner, in every stone, induces a reflection on matter. The focus is on contrast, because in rome contrast has always been harmony.
In the city of travertine, we renounces one of the essential materials of its own grammar of elements in order to place amazement before redundancy. The boutique looks like a vibrant monolith of green onyx, a precious material with a unique design that contains thousand–year history.
Dimensiones et Involucrum: Total net area m2 71; Sales area m2 53
Notulae: Forte Forte Roma, Retail Design, Green Onyx treated in large symmetrical blocks, Brass, Boudoir–like changing rooms in sage–colored capitonné velvet, Eternal City, Artisanal, Historic Building
Technologia Productionis: The sense of the entire project is permeated by the respect for the location, the design of every single detail and the attention of the forms and materials. The execution was made thanks to skilled craftsmen who were able to assemble and model unique pieces, creating an immersive atmosphere in which to enjoy the pleasure of the space and experience of design.
Provocatio Designandi: The challenging moment is about the concept itself which take in consideration a complete custom made and artisanal project located in a historic building under the protection of the city superintendence of fine arts.
Working with the green onyx treated in large symmetrical blocks means to design the whole space counting every single millimeters. A great artisanal team made this project possible.
During this period of global pandemic and lock–down safety was maintained at first while time and budget remained under control.
Investigatio: From the creative dialogue between Robert Vattilana and Giada Forte a language is born which, following a rhythm and a metric that is different each time and locations, becomes a lingo. The opening of the new Roman boutique, at number 4c in via Borgognona, in the heart of what was once the Campo Marzio, in a street full of character marks a new chapter and affirms a new idiom, made of extreme synthesis, of a desire for intime permanence. A sense of gentle power, of timeless lightness pervades the whole.
Inspiratio: The spatial narrative is an ongoing path in which powerful and present materials and pure forms – now airy and impalpable, now solid – are molded on the unique characteristics of the place. Meaning by locus, not so much, or not only, the immediate surroundings, as the genius loci itself, and with it the city.
Duratio Operis: The project started in december 2019 in Rome and finished in october 2020
Cursus Operationis: The green onyx, which thanks to the particular mineral structure dematerializes in contact with the light in a nuanced transparency.
It is a stone that comes from Afghanistan, an area of extinct volcanoes, and whose history is at least as long as that of the city. Treated in large symmetrical blocks and worked to obtain a matte surface, green onyx creates a total immersion in the shop: it drowns the entire space, from floors to walls.
The entire perimeter of the scenic box is illuminated and marked by a cascade of light, while panels of polished brass folded in on themselves and anchored by brass stitching make up the back wall. In contrast, the ceilings are white in the initial part of the shop,
with inclined and dynamic bands, while in the second they open in a geometric composition of luminous portholes. In such an affirmative space, the dressing rooms closed by brass hinged doors opened by portholes are a mysterious presence, which reveals feminine, boudoir–like interiors in sage–colored capitonné velvet.
Membra Turmae: Lead Designers, Creative Ditectors: Robert Vattilana and Giada Forte
Agnitiones Imaginum: All photos credit: Danilo Scarpati Photographer