Sxdesign Munus Primarium: Identitas Notae ab Sxdesign

Opus Sxdesign Munus Primarium: Identitas Notae a designatore Sxdesign est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Argenteum in Categoria Certaminis Graphica.

ArgentumGraphica· 2022

Sxdesign Munus Primarium: Identitas Notae

a Sxdesign

Cliens: Sxdesign

Victor praemii Praemium A' Design Award Argenteum in Categoria Graphica

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Verifica Statum Praemii pro #137585

Vide apud A' Design Award Communicatum Insigne Praemii

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Designum

De Sxdesign Munus Primarium: Identitas Notae

Sxdesign est identitas notae ad officinam consilii Pekini in Sina sitam creata. Singula insigne notae rationem 1:1.414 sequuntur, quae marcam aspectu compacto atque composito ornat. Parvula elementa graphica in angulis signa citationis in memoriam revocant rectangulaque notae circumscribunt. Dispositio marcam symmetricam reddit citationemque, notationem interpretationemque linguae idearumque significat. Per graphica motus, nota etiam in formam traditionalem Sinicam nominis officinae crescere potest, traditionem consiliumque modernum coniungens.

Agnitio

De Praemium A' Design Award Argenteum

Sxdesign Munus Primarium: Identitas Notae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Sxdesign Munus Primarium: Identitas Notae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Sxdesign Munus Primarium: Identitas Notae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
Dimensiones et Involucrum: It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs.
Notulae: Brand Identity, Chinese, Modern, Traditional, Orange, Language
Technologia Productionis: Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
Provocatio Designandi: The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
Investigatio: Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
Inspiratio: As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
Duratio Operis: Fr. November 2021 to January 2022, Beijing, China.
Cursus Operationis: The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
Patentes: Sxdesign
Membra Turmae: Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu
Agnitiones Imaginum: Sxdesign