ZhenYue Logotypus et Identitas Mercatoria ab Guangzhou Cheung Ying Design Co. Ltd.

Opus ZhenYue Logotypus et Identitas Mercatoria a designatore Guangzhou Cheung Ying Design Co. Ltd. est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2022

ZhenYue Logotypus et Identitas Mercatoria

a Guangzhou Cheung Ying Design Co. Ltd.

Cliens: Guangzhou Cheung Ying Design Co., Ltd.

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

13,907

Victor Praemii Verificatus

Verifica Statum Praemii pro #137424

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De ZhenYue Logotypus et Identitas Mercatoria

ZhenYue est logotypus et identitas mercatoria propter mercatorem ciborum siccatorum creata. Logotypus formam cribri bambusei traditionalis siccandi cum textura intexta coniungit. Litterae nominis mercatorii inter se implicatae et coniunctae sunt, ita ut dispositio cibos siccatos in cribro collectos referat. Color aurantiacus ut color mercatorius electus est ut artem traditionalem et calorem exprimeret. Identitas in forma vectoriali depicta est et in involucris mercium, in tabernis venditionis, in tabernis interretialibus et in publicitate adhibetur. In rebus typis impressis, bractea aurea et impressio serica adhibentur.

Agnitio

De Praemium A' Design Award Aeneum

ZhenYue Logotypus et Identitas Mercatoria victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur ZhenYue Logotypus et Identitas Mercatoria rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. ZhenYue Logotypus et Identitas Mercatoria necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: ZhenYue is a dried foods retailer with the aim of restore the essence of food. In order to better empower the new consumption experience of the company and strengthen the stickiness between consumers and the brand, the new brand standard color selects orange, which is conveys the traditional craftsmanship and enthusiastic visual language of the product. Through the visual combination of the new logo and extended graphics, the overall vision brings a strong penetrating power, which is unified and stylish, and further enhances consumer confidence.
Dimensiones et Involucrum: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Notulae: Logo, Branding, Packaging, Visual Identity, Graphic Design
Technologia Productionis: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag, etc. The process involves foil gold, screen printing.
Provocatio Designandi: The difficulty of the work is that the brand has a wide range of dried foods products, and hundreds of products with design issues such as blurred labels, inconsistent packaging, and visual inconsistency in the overall image. Therefore, the new image upgrade design must be flexible enough to support different audiences and category diversity.
Investigatio: In-depth research was conducted on the production process of traditional dried foods. In addition, the understanding and needs of dried foods in the daily life of the city and its people were analyzed. All this makes us clear the direction of brand upgrade. It redefines the essence of the brand, its differentiated attributes, values, the personality archetype of the brand and its main purpose. A design system that simultaneously displays the overall image of the brand and the unique attributes of the product is constructed.
Inspiratio: As one of the characteristic traditional crafts in China, the most significant feature of dried foods is that it is dehydrated by slow drying in the sun. Therefore, in the design of the new brand logo, the traditional bamboo sieve drying form and the weaving process are combined, and the brand name letters "z, h, e, n, y, u, e " are interspersed and linked to each other, so that the arrangement form of each letter makes it look like the collection of different dried foods in the bamboo sifter, which interprets the connotation of the brand name of " ZhenYue ", and brings out the beautiful meaning of " ZhenYue Selection, High-quality Gathering" as a whole.
Duratio Operis: The project started in June 2020 in Guangzhou and finished in September 2021 in Guangzhou.
Cursus Operationis: The new brand identity is designed for product retail packaging, sales outlets, online stores and advertising.
Membra Turmae: Creative Director: Zhiji Dong
Designer: Lu Gu
Agnitiones Imaginum: Guangzhou Cheung Ying Design Co., Ltd..