Rely on Hydrogen Identitas Corporativa ab Guangzhou Cheung Ying Design Co. Ltd.

Opus Rely on Hydrogen Identitas Corporativa a designatore Guangzhou Cheung Ying Design Co. Ltd. est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2022

Rely on Hydrogen Identitas Corporativa

a Guangzhou Cheung Ying Design Co. Ltd.

Cliens: Guangzhou Cheung Ying Design Co., Ltd.

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

12,256

Victor Praemii Verificatus

Verifica Statum Praemii pro #137134

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Rely on Hydrogen Identitas Corporativa

Rely on Hydrogen est identitas corporativa creata pro societate quae producta salutis ex aqua hydrogenata elaborat. Logotypum ex litteris Sinicis constructum est, inspiratum lineis electricis producti et graphicis traditionalibus hexagrammatum aquae Sinicarum. Crassitudo litterarum et inclinatio linearum unitae sunt, ut formae clarae et aequilibratae maneant. Lineae obliquae et anguli rotundati identitati indolem tranquillam ac modernam praebent. Colores praecipui sunt griseum extremum et flavum lucidum. Identitas in forma vectoriali depicta est ad usum typographicum, media digitalia, et spatia interiora.

Agnitio

De Praemium A' Design Award Aeneum

Rely on Hydrogen Identitas Corporativa victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Rely on Hydrogen Identitas Corporativa rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Rely on Hydrogen Identitas Corporativa necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Due to the large visual difference in the glyph structure of the brand's Chinese name, in order to ensure the recognition quality and aesthetics of the text, the thickness of the Chinese characters and the inclination of the strokes were unified in the design and execution, so that the strokes of the Chinese fonts have a tight and appropriate structure and a uniform white color. Even, sloping lines convey the brand's aggressive attitude, while rounded corners convey gentleness and tolerance. The smooth and orderly lines make the overall vision more personal and fashionable, giving the brand new temperament and connotation.
Dimensiones et Involucrum: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Notulae: Logo, Branding, Visual Identity, Graphic Design, Interior Design
Technologia Productionis: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
Provocatio Designandi: The key challenge was convincing clients to take a bolder design direction. Through many discussions, the client recognized the potential of the project and had the courage to go beyond the conservative culture of the industry. How to rationally arrange the new visual elements and space, so that the product can produce the best display effect in a limited space, to let the experiencer have a deeper understanding of the brand from all aspects.
Investigatio: The study found that as contemporary young people gradually become the main force of consumption, their attention to personalized health products is also increasing, and they understand the visual and cultural output of brands. Therefore, 'Rely On Hydrogen', which is deeply engaged in the fields of big health and hydrogen molecular medicine, needs to redefine the differentiated attributes of its brand identity to connect its past and future. And accept cultural differences in various regional markets to convey the brand's corporate culture and style.
Inspiratio: Rely On Hydrogen is a high-tech enterprise focused on the field of biotechnology and aim at the R&D of hydrogen water health care products. After sufficient research, the brand logo is designed in the form of Chinese characters, inspired by the circuit lines of the product and the traditional Chinese water hexagram graphics. In the creative execution, the commonality of 'lines' between each other is extracted and visually integrated to create a visual system with brand attributes and personality.
Duratio Operis: The project started in March 2021 in Guangzhou and finished in May 2021 in Guangzhou, and was exhibited in June 2021 in Guangzhou.
Cursus Operationis: The new brand colors have also been carefully selected, with extreme gray and bright yellow as the main colors, injecting a touch of warmth into the brand, which reflects the protection the product brings to consumers, and intuitively shows the company's vision and culture. The new brand image runs through the plane vision and space display with 'lines', and its line tension with a certain degree of expansion not only balances and coordinates all areas of the exhibition hall, but also allows a more complete interpretation of the new brand concept and visual extension.
Membra Turmae: Creative Director: Zhiji Dong
Designer: Lu Gu