Coway Centrum Experientiae Clientis ab IQI Concept

Opus Coway Centrum Experientiae Clientis a designatore IQI Concept est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Interior.

AesInterior· 2022

Coway Centrum Experientiae Clientis

a IQI Concept

Cliens: IQI Concept

Victor praemii Praemium A' Design Award Aeneum in Categoria Interior

14,938

Victor Praemii Verificatus

Verifica Statum Praemii pro #136737

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Coway Centrum Experientiae Clientis

Textus Libri: Coway Experience Centre est centrum experientiae clientis in Kuala Lumpur, Malaesia. Spatium 2210 pedum quadratorum producta et servitia pro aqua et aere puro, somno bono et munditia balnearii praesentat. Centrum in quinque areas dividitur: Patrimonium Notae, Cura Aquae, Cura Aeris, Cura Vitae et Cura Servitii. Proiectores tactu sensibiles, instrumenta electronica flexibilia et tabulae televisificae contentum monstratum facile renovari sinunt. Colores albi, caerulei et nigri, ac lineae curvae in ligno et finiendis albis, aquam et aerem revocant. Statio filtrandae aquae punctum focale sectionis Curae Aquae efficit.

Agnitio

De Praemium A' Design Award Aeneum

Coway Centrum Experientiae Clientis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Coway Centrum Experientiae Clientis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Coway Centrum Experientiae Clientis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Coway Experience Centre located in Kuala Lumpur Malaysia is the world's first interactive digital showroom, taking consumers on an experiential journey towards changing their lives with innovative products and services for clean water and air, quality sleep, and washroom hygiene. One of the highlights is the water filtration station at the Water Care Section. Using white and wooden curved designs, to introduce the notion of "Tree," as water is the "Tree of Life," the source of all life.
Dimensiones et Involucrum: 2210 sqft
Notulae: experience centre, curves, nature, clean, commercial space, digital
Technologia Productionis: The centre uses touch screen projectors showcasing product/company details. Uses flexible installation methods to enable the client to make changes to display contents easily. Flexible electronic devices and TV panels to enable easy and accessible updates of digital content. Lightweight materials to maximise usage of space to allow more wall and floor space for display of physical and digital content.
Provocatio Designandi: The main challenge was to fit 5 different zones into the given space of 2210 sqft. We wanted the centre to appeal to different age groups where there is a fine balance of sophistication appeal and functionality. Hence, each zone was designed to have elements where visitors can engage in interactive activities other than just visual information.
Investigatio: The type of research: As it is a customer experience centre, our primary focus was on incorporating designs and elements that would involve all 3 of the human senses - eyesight, hearing and touch that can help to elevate the client experience during their visit into the centre.

We incorporated curved and flowing designs from the main elements of nature – air and water to reflect the 2 main themes of the customer experience centre
Inspiratio: The main concept of the centre revolves around purity, natural and futuristic elements in order to unite and further emphasise Coway's philosophy of living pure together. To correspond to the idea of clean water and air, the colour scheme is mainly white, blue and black. Together with the curved line designs that represents fluidity. Besides, the centre emphasises not only visibility but also other senses to provide visitors with a comprehensive digital experience.
Duratio Operis: Located in Kuala Lumpur, Malaysia. The project started in October 2020 and complete in April 2021.
Cursus Operationis: Upon entering the center, you’ll be greeted by a lot of white, bright ambiance, curves, lines and wooden designs. The overall design element conforms to the brand image, clean and sleek. The reception and waiting area features curves and wooden paneling design acting as a strong focal point once you enter. The CEC is divided into 5 areas, including Brand Heritage, Water Care, Air Care, Living Care and the Service Care section. Each section comes with a hybrid of physical and interactive digital features in the center allow customers to understand first-hand on Coway’s products and services.
Membra Turmae: Yie Yee Wong
Alice Dinh
Wei Ling Yee
Agnitiones Imaginum: Photographer: David Yeow