Before the Midnight Hour Supellex Illustrationis ab Martin Reznik

Opus Before the Midnight Hour Supellex Illustrationis a designatore Martin Reznik est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Aureum in Categoria Certaminis Graphica.

AurumGraphica· 2022

Before the Midnight Hour Supellex Illustrationis

a Martin Reznik

Cliens: Martin Reznik Illustration

Victor praemii Praemium A' Design Award Aureum in Categoria Graphica

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Victor Praemii Verificatus

Verifica Statum Praemii pro #133798

Disce Plura Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Before the Midnight Hour Supellex Illustrationis

Series illustrationum nigrarum et albarum a Marc Krusin commissa et in lineamentis suis insignibus supellectilis designandis Knoll et Desalto. Inspirati a comicis et noir cinematographicis, consilium ornamentorum conventiones frangit illustrationem afferendo narrationem ad scaenas, prospectum exaggeratum et noir aestheticum tristem. Defectus praesentiae humanae et obiecta dispersa elementum mysterii augent ac narrationi suspendit, dum primas in improviso finis revelatur. Omnes imagines digitally in Adobe Photoshop adhibitae tabulae Cintiq extractae sunt.

Agnitio

De Praemium A' Design Award Aureum

Before the Midnight Hour Supellex Illustrationis victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Before the Midnight Hour Supellex Illustrationis inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Before the Midnight Hour Supellex Illustrationis cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
Dimensiones et Involucrum: The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print.
Notulae: illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
Technologia Productionis: Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
Provocatio Designandi: The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats.
Investigatio: Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
Inspiratio: Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
Duratio Operis: The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
Cursus Operationis: The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself.
Agnitiones Imaginum: All illustrations: Martin Reznik, 2021