Secret Exhibition Aula Ostentationis Mercium ab Yuan Jiang and Chen Song

Opus Secret Exhibition Aula Ostentationis Mercium a designatore Yuan Jiang and Chen Song est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Ferreum in Categoria Certaminis Designatio Interior.

FerrumInterior· 2022

Secret Exhibition Aula Ostentationis Mercium

a Yuan Jiang and Chen Song

Cliens: SODA Architects

Victor praemii Praemium A' Design Award Ferreum in Categoria Interior

34,090

Victor Praemii Verificatus

Verifica Statum Praemii pro #128604

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Secret Exhibition Aula Ostentationis Mercium

Exhibitio Arcana est aula ostentationis mercium quae Museo Nationali Sinarum creata est. Spatium quadratorum metrorum CDLX artem digitalem cum aesthetica Sinensi tradita coniungit. Tabernae insularum instar formis fluentibus praeditae, opera culturalia et creativa praesentant, ita ut visitatores per merces tamquam per exhibitionem, non per tabernam, ambulent. Superficies mediatica ad mensuram facta superficiem physicam et interfaciem virtualem coniungit, dum programma realitatis auctae stratum digitale parallelum addit. Septem exhibita selecta flumen litterarum Sinensium moventium in tabula ostensum inspiraverunt.

Agnitio

De Praemium A' Design Award Ferreum

Secret Exhibition Aula Ostentationis Mercium victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Secret Exhibition Aula Ostentationis Mercium creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Secret Exhibition Aula Ostentationis Mercium ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.
Dimensiones et Involucrum: 460 square meters
Notulae: Media interactive space, Media integrated exihibition, Digital installation, National Museum of China
Technologia Productionis: In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space.

We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface.
We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality.
Provocatio Designandi: The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.
Investigatio: Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.
Inspiratio: The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.
Duratio Operis: The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.
Cursus Operationis: Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people.

Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall.
Membra Turmae: Lead Designer: Jiang Yuan and Song Chen
Space & Digital Design Team: He Yue
Agnitiones Imaginum: Digital Artist: Li Yazhou, Li Ke
Photo Credits: Chen Xiyu
Video: Wang Jiashuai