The Early Chapter Nota Generis ab Allan Toh

Opus The Early Chapter Nota Generis a designatore Allan Toh est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Ferreum in Categoria Certaminis Graphica.

FerrumGraphica· 2022

The Early Chapter Nota Generis

a Allan Toh

Cliens: Allan Toh

Victor praemii Praemium A' Design Award Ferreum in Categoria Graphica

10,859

Victor Praemii Verificatus

Verifica Statum Praemii pro #128237

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De The Early Chapter Nota Generis

Caput Primum est nota generis facta pro societate puerili actionum matutinarum in Singapura. Haec domuncula pueris auxiliatur ut studium linguae Mandarinicae per ludum immersum excolant. Signum ex simplicibus figuris rubris, flavis et caeruleis constructum est, quae in ordinem positae tuguriolum parvum referunt. Forma tuguriоli communitatem significat quam haec domuncula aedificare intendit. Spatium negativum inter figuras litteram Sinicam pro lingua Mandarinica efficit, monstrans curam praecipuam linguae Sinicae adhibitam. Sol dimidius ambitum laetum et alacrem pueris parvis suggerit.

Agnitio

De Praemium A' Design Award Ferreum

The Early Chapter Nota Generis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur The Early Chapter Nota Generis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. The Early Chapter Nota Generis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The Early Chapter is an early childhood activities clubhouse for children to develop an interest in Mandarin through immersive play. The logo consists of simple shapes in primary colors- red, yellow, and blue, stacked to look like a hut or small house. This represents the community that the brand tries to create. The negative space between the shapes forms the Chinese written character for Mandarin, which represents the clubhouse's emphasis on the Chinese language (Mandarin). The half-sun symbolizes the uplifting environment The Early Chapter wishes to create for the rising young stars of tomorrow.
Dimensiones et Involucrum: The minimum height of the logo for web is 45px. The minimum height for print is 10mm.
Notulae: The Early Chapter, Early Childhood Clubhouse, Children, Mandarin, Chinese, Activities, Fun, Playful.
Technologia Productionis: I started out by understanding from the client's perspective what they wanted, and went on to use mind maps to break down the meanings and associations for the words, "Early", and 'Clubhouse". I gathered that 'sun' is a good representation of 'early' and that a 'hut' is a nice association for a clubhouse.
Provocatio Designandi: The challenge was to create a suitable colour palette as I was working with the 3 primary colours. I also have to be mindful in creating a brand identity that feels trustworthy yet uplifting and fun. I have to find a balance point such that the outcome does not appear boring while attempting to be trustworthy, and also not being too childish and unreliable while trying to be fun and uplifting. I hope I managed to strike a good balance here.
Investigatio: Desk research, market study and brand positioning analysis were conducted to understand the context, target market and competition. Stakeholder interviews, target market study and competitive analysis were carried out. The research indicated that children in the target age group(1.5-6 years) engage in constructive play, and decipher primary colours such as red, yellow and blue better. The findings gave a clear design direction and contributed to an outcome that is more relevant and appropriate.
Inspiratio: Inspired by the idea of a "close-knit and fun community for children", I wanted to create a logo that looks like a colourful hut that feels uplifting, fun and safe. The colours are carefully selected- red for attention, yellow for fun and blue for safety. They also happen to be the primary colours which children can easily identify with.
Duratio Operis: The project started in late April 2021 in Singapore, and finished in late June 2021. The clubhouse is has completed renovations and is open to the public since November 2021. The logo and brand materials are used in stores and for marketing purposes.
Cursus Operationis: Due to the use of three primary colour hues, it is ideal the logo appears on a White or Floral White (beige-looking) background. Floral white provides a warm support for the three colours so the logo stands out well.
Patentes: Copyrights belong to Allan Toh Design Studio, 2021.