Opus Bay Fucorum Grossorum a designatore SIG Design est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Ferreum in Categoria Certaminis Designatio Interior.

FerrumInterior· 2022

Bay Fucorum Grossorum

a SIG Design

Cliens: Sephora

Victor praemii Praemium A' Design Award Ferreum in Categoria Interior

10,434

Victor Praemii Verificatus

Verifica Statum Praemii pro #127738

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Bay Fucorum Grossorum

Iconicae nigrae et albae verbera Sephorae adhibitae sunt ut focus visualis ut fluxum hominum regeret et experientiam melioris consumeret. Illusio optica et undarum compositio linearem sinum Sephoram formant, inde in alia experientia visuali. Lineae super columnas nigras et albas protenduntur ad interiora spatii, ita duce naturali visuali formando.

Agnitio

De Praemium A' Design Award Ferreum

Bay Fucorum Grossorum victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Bay Fucorum Grossorum creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Bay Fucorum Grossorum ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
Dimensiones et Involucrum: The project space is 424 ㎡.
Notulae: cosmetics retail space, bay, stripes, consuming experience
Technologia Productionis: Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
Provocatio Designandi: While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
Investigatio: Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers.
Inspiratio: Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
Duratio Operis: The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen.
Cursus Operationis: /
Membra Turmae: Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang
Agnitiones Imaginum: Image #1-image #5 Photographer ：Lerong Huang