Scentwalk Nota Corporativa ab Chao Yang, Yiyang Li and Yilin Wang

Opus Scentwalk Nota Corporativa a designatore Chao Yang, Yiyang Li and Yilin Wang est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Argenteum in Categoria Certaminis Graphica.

ArgentumGraphica· 2022

Scentwalk Nota Corporativa

a Chao Yang, Yiyang Li and Yilin Wang

Cliens: Communication University of Zhejiang

Victor praemii Praemium A' Design Award Argenteum in Categoria Graphica

40,013

Victor Praemii Verificatus

Verifica Statum Praemii pro #126459

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Scentwalk Nota Corporativa

Scentwalk est nota corporativa conceptualis societatis futurae quae memorias in forma odoris extrahit et servat. Insigne est compendium nominis notae et ex ideis moleculorum odoris, datorum, extractionis, collectionis et ambulationis constructum est. Ratio colorum bractea argentea holographica utitur, materia quae argentea videtur sed colorem in luce reflectit, ideam repercutiens gasium esse sine colore, attamen affectum creare posse. Signum dynamicum est et sono certo iungitur. Tabellae et producta cognata ad ipsum, socios, familiam et amicos pertinent.

Agnitio

De Praemium A' Design Award Argenteum

Scentwalk Nota Corporativa victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Scentwalk Nota Corporativa opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Scentwalk Nota Corporativa creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
Dimensiones et Involucrum: Poster:10000mm x 7000mm. Texture:Holographic Silver foil
Notulae: future, graphic, concept brand, poster, experimental
Technologia Productionis: The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
Provocatio Designandi: The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
Investigatio: Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
Inspiratio: Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
Duratio Operis: The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
Cursus Operationis: The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
Membra Turmae: Chao Yang
Yiyang Li
Yinlin Wang.