Full Moon Praeconium Instrumentorum Socialium ab Fabiano Dalmacio

Opus Full Moon Praeconium Instrumentorum Socialium a designatore Fabiano Dalmacio est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Argenteum in Categoria Certaminis Publicitas.

ArgentumPublicitas· 2021

Full Moon Praeconium Instrumentorum Socialium

a Fabiano Dalmacio

Cliens: Rothco, part of Accenture Interactive

Victor praemii Praemium A' Design Award Argenteum in Categoria Publicitas

34,688

Victor Praemii Verificatus

Verifica Statum Praemii pro #122999

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Full Moon Praeconium Instrumentorum Socialium

Luna Plena est praeconium instrumentorum socialium pro Guinness confectum. Visio in Facebook et Instagram fluminibus et fabulis nocte Sanctorum anni MMXX divulgata est, cum luna caerulea rara per orbem terrarum conspiceretur. Imago per retractationem et imaginis tractationem in Adobe Photoshop producta est. Lunae exempla summae resolutionis, imagines notae et cervisiae texturae in stratis coniunctae sunt ut singula imago formaretur. Consilium erat colloquio universali interesse simplici nexu inter lunam et poculum cervisiae.

Agnitio

De Praemium A' Design Award Argenteum

Full Moon Praeconium Instrumentorum Socialium victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Full Moon Praeconium Instrumentorum Socialium opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Full Moon Praeconium Instrumentorum Socialium creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
Dimensiones et Involucrum: Facebook & Instagram feed/stories.
Notulae: beer, Guinness, halloween, moon, Ireland
Technologia Productionis: The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
Provocatio Designandi: The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
Investigatio: Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
Inspiratio: A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
Duratio Operis: The project was developed in October 2020 in Dublin, Ireland.
Cursus Operationis: The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours.
Membra Turmae: Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire