Opus The Book That Grew Liber Ducis Pascendi a designatore Fabiano Dalmacio est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Argenteum in Categoria Certaminis Idea.
ArgentumIdea· 2021
The Book That Grew Liber Ducis Pascendi
Cliens: Rothco, part of Accenture Interactive
Victor praemii Praemium A' Design Award Argenteum in Categoria Idea
Victor Praemii Verificatus
Verifica Statum Praemii pro #122997Designum
De The Book That Grew Liber Ducis Pascendi
Liber Qui Crevit est dux pascendi agricolis in Hibernia creatus. Liber decem lectiones decemque consilia practica praebet, quae sustinentiam in agris augere adiuvant. Quaeque pagina, quodque verbum, quodque diagramma veris herbae radicibus crescentibus formatum est. Radices per plures hebdomadas hortorum cultura et diligenti arte coniunctis directae sunt, ita ut processus imprimendi a natura perfectus sit. Processus agriculturae implicati per copiam symbolorum peculiarium explicantur, et pagina explicabilis lectori sinit clavem symbolorum inter legendum inspicere. Clausus, liber viginti novem cum septem decimis per quadraginta duo centimetra metitur.
Agnitio
De Praemium A' Design Award Argenteum
The Book That Grew Liber Ducis Pascendi victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur The Book That Grew Liber Ducis Pascendi opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. The Book That Grew Liber Ducis Pascendi creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.
Post Designum
Fasciculus Nuntii
Merita, sodales gregis et singula technica a designatore praebita.
- Proprietates Singulares
- A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximise sustainability. A book grown entirely from the very grass that Irish farmers nurture - with each page, each word, and each diagram shaped by real grass roots as they grew.
- Dimensiones et Involucrum
- Book closed: A3 - 29.7 x 42cm Book open: A2 - 59.4 x 42cm
- Notulae
- book, design, Ireland, grass, farming, bank, idea
- Technologia Productionis
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- Provocatio Designandi
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- Investigatio
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- Inspiratio
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- Duratio Operis
- From October 2018 to May 2019, in Dublin and Amsterdam.
- Cursus Operationis
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- Membra Turmae
- Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press - Agnitiones Imaginum
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
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