Opus Tinkoff Investment Munus Primarium: Pellicula Publicitaria a designatore Egor Maraev est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Aeneum in Categoria Certaminis Pellicula.
AesPellicula· 2022
Tinkoff Investment Munus Primarium: Pellicula Publicitaria
Cliens: Blaster Studio
Victor praemii Praemium A' Design Award Aeneum in Categoria Pellicula
Victor Praemii Verificatus
Verifica Statum Praemii pro #122056Designum
De Tinkoff Investment Munus Primarium: Pellicula Publicitaria
Textus Libri: Tinkoff Investment est pellicula publicitaria triginta secundarum pro argentaria pecuniae collocandae inserviente. Pellicula Georgium Washington tamquam personam principalem exhibet. Is in scamno sedet et pizzam edit, fessus et piger, pecuniamque significat. Imago insolita sententiam principalem fert, videlicet pecuniam bono statu servandam esse et ad opus impellendam. Animatio combinat animationem "cel" dictam cum animatione "cutout" dicta, digitali compositione coniunctas. Pellicula late ostensa est tamquam praevisio ante pelliculas interretiales, et altam rationem conversionis attigit.
Agnitio
De Praemium A' Design Award Aeneum
Tinkoff Investment Munus Primarium: Pellicula Publicitaria victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Tinkoff Investment Munus Primarium: Pellicula Publicitaria rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Tinkoff Investment Munus Primarium: Pellicula Publicitaria necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.
Post Designum
Fasciculus Nuntii
Merita, sodales gregis et singula technica a designatore praebita.
- Proprietates Singulares
- Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.
In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you. - Dimensiones et Involucrum
- 30 seconds duration
- Notulae
- video, 2d animation, animation, character, advertising video
- Technologia Productionis
- Cel animation, cutout animation, Adobe After Effects compositing
- Inspiratio
- A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.
Also for the second video Blaster team made the funny dog. One can find the second video in External link section. - Duratio Operis
- Project started and ended in September 2020, it was targeted to russian internet audience.
- Cursus Operationis
- Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
- Membra Turmae
- Blaster animation team
Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin
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