Flowering Street Identitas Notae Caritatis ab Mingjun Jiang

Opus Flowering Street Identitas Notae Caritatis a designatore Mingjun Jiang est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2021

Flowering Street Identitas Notae Caritatis

a Mingjun Jiang

Cliens: Monka Design

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

12,092

Victor Praemii Verificatus

Verifica Statum Praemii pro #121372

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Flowering Street Identitas Notae Caritatis

Flowering Street est identitas notae caritatis ad homines sine domo Londinii sustinendos creata. Haec nota venditoribus sine domo facultatem praebet ut flores pretiis mercatus communibus vendentes reditum sibi comparent, non donis pendentes. Forma logotypi ex signis viarum Londinensium inspirata est, quod ad vocabulum "amici viae" refertur, quo homines sub caelo dormientes inter se appellantur. Quisque flosculorum fasciculus veteribus ephemeridibus collectis involvitur, fune cannabino naturali colligatur, et charta gratiarum actionis additur. Materiae naturales et recyclabiles impensas involucrorum minuunt, ita ut plures venditores sustineri possint.

Agnitio

De Praemium A' Design Award Aeneum

Flowering Street Identitas Notae Caritatis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Flowering Street Identitas Notae Caritatis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Flowering Street Identitas Notae Caritatis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
Dimensiones et Involucrum: In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
Notulae: charity, homeless, London, branding, visual, identity, flower
Technologia Productionis: Flowers sold by the homeless.
Provocatio Designandi: 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations?
Investigatio: This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.

Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand.
Inspiratio: According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
Duratio Operis: The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
Cursus Operationis: Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
Patentes: none
Membra Turmae: Mingjun Jiang
Agnitiones Imaginum: Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019