Opus He He Logotypum a designatore Chao Yang, Jianhua Dong and Sy Xiang est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.
AesGraphica· 2021
He He Logotypum
a Chao Yang, Jianhua Dong and Sy Xiang
Cliens: Zhejiang taijiuxian Agricultural Development Co., Ltd
Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica
Victor Praemii Verificatus
Verifica Statum Praemii pro #121319Designum
De He He Logotypum
He He est logotypum notae factum pro nota productorum agriculturae artificiosae. Consilium characterem Sinensem "he" cum signo Occidentali "et" (ampersand) coniungit, cum utraque forma ideam coniunctionis exprimat. Duo signa in unum characterem symbolicum conflantur, qui in contextibus Orientalibus et Occidentalibus agnoscibilis est. Creativitas graphica adhibetur ut nota et graphica auxiliaria elementis culturalibus et artisticis Sinae et Europae impleantur. Logotypum magnitudinem fixam non habet et directe in involucris et publicitate extraria applicari potest.
Agnitio
De Praemium A' Design Award Aeneum
He He Logotypum victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur He He Logotypum rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. He He Logotypum necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.
Post Designum
Fasciculus Nuntii
Merita, sodales gregis et singula technica a designatore praebita.
- Proprietates Singulares
- Hehe is an artistic brand of agricultural products. The uniqueness of this brand logo design is the integration of Chinese culture and Western culture, forming a unique brand visual image. When it is applied, it can integrate Chinese culture and Western culture, and realize the combination of eastern culture and Western culture, agriculture and art.
- Dimensiones et Involucrum
- This visual design has no fixed size, and can be used according to the size of the media and packaging.
- Notulae
- Brand image design, logo design, Chinese culture, western culture, integration
- Technologia Productionis
- The logo is designed with the combination of eastern and Western characters. At the same time, it uses the creative way of graphics to fill in the cultural and artistic elements from the East and the west, realizing a set of brand image with the connotation of the integration of eastern and Western cultures.
- Provocatio Designandi
- The biggest challenge of this project is the integration of Chinese culture and European culture, and the formation of a character symbol. The design of the logo cleverly finds two words with the same connotation, and organically combines them to present a brand logo with eastern and Western recognition.
- Investigatio
- The background of this project is to present an agricultural brand logo design through the integration of eastern and Western culture and aesthetic design.
This design adopts the method of text design and graphic creativity, combines Chinese characters and English characters, and presents them in a mixed style. - Inspiratio
- The design inspiration comes from the Chinese character "he" and the western "&", both of which express the meaning of fusion. They represent the fusion of Chinese art and Western art.
- Duratio Operis
- The project started in April 2020 in Hangzhou and finished in November 2020 in Hangzhou
- Cursus Operationis
- These visual graphic design can be directly used in packaging and outdoor publicity.
- Membra Turmae
- Designer: Chao Yang
Designer: Jianhua Dong
Designer: Shuyue Xiang - Agnitiones Imaginum
- Image #01 : Designer, Chao Yang
Image #02 : Designer, Jianhua Dong
Image #03 : Designer, Shuyue Xiang
Image #04 : Designer, Chao Yang
Image #05 : Designer, Jianhua Dong
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