Beimu Interior Tabernae Praecipuae ab Huson

Opus Beimu Interior Tabernae Praecipuae a designatore Huson est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Interior.

AesInterior· 2021

Beimu Interior Tabernae Praecipuae

a Huson

Cliens: Beimu Home

Victor praemii Praemium A' Design Award Aeneum in Categoria Interior

11,250

Victor Praemii Verificatus

Verifica Statum Praemii pro #116018

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Beimu Interior Tabernae Praecipuae

Beimu est interior ornatus tabernae praecipuae Dongguan, in Sinis, octingentos quadratos metros complectens. Consilium ostentationem mercium extenuat et ipsum spatium extollit, ita ut visitatores natura ipsius interioris ornatus teneantur. Frons in tesseras nigras et albas lineis simplicibus secatur. Iuxta signum mercaturae, fenestra singularis 3,3 quadratorum metrorum aperitur, prospectum mutuum inter interiora et exteriora creans. Ruber et niger transitum elongatum efficiunt qui motum tardat. Mensae et sellae diversarum magnitudinum plures dispositiones ad congressus, quietem et colloquium praebent.

Agnitio

De Praemium A' Design Award Aeneum

Beimu Interior Tabernae Praecipuae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Beimu Interior Tabernae Praecipuae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Beimu Interior Tabernae Praecipuae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The client of Beimu flagship store hopes to further improve its brand paradigm through space design strategy.

The creative logic of a designer consists of three parts: the change of business model and the manipulation of consumer psychology under the background of the era; the uniqueness and displeasure of cultural aesthetics in the context of globalization; and the gradual design refinement technology starting from concept to form
Dimensiones et Involucrum: The store is about 40M（L）*20M（W） and covers an area of 800 square meters.
Notulae: Flagship store, BEIMU Home, Commercial Exhibition, OD·O office
Technologia Productionis: designers strive to create the symbol and spirit of the brand. Through the building facade, black and white color blocks are cut out with simple lines. Beside the highlighted brand logo, only a window of 3.3 square meters is opened to form a mutual peeping relationship inside and outside. The window plays the role of "soul and eye" and sends heartbeat signals to passers-by. Red and black construct a maze of time stagnation, guiding visitors to observe and pay attention to the strangeness after alienation. On the one hand, the deliberately elongated channel serves as the adjustment and transition of emotions, and on the other hand, it further strengthens the curiosity of the first-time visitors. Mirrors, stairs, and clever use of light all connect the feelings between people and space.
Provocatio Designandi: Symbol and spirit communication of brand building
Investigatio: the creative logic of designers consists of three parts: the change of business model and the pinch of consumer psychology under the background of the great times, the uniqueness and unpleasure of cultural aesthetics in the context of globalization, and the gradual design refinement technology which begins with the concept of form.
Inspiratio: Designers advocate weakening products, emphasizing space, retaining visitors with the charm of space itself, and achieving stronger business interaction. The development of the Internet has transformed space into a new space of the dual world of reality and virtual. Therefore, the design of modern commercial space not only depends on pure aesthetic judgment, but also bears the responsibility of brand identity media.
Duratio Operis: The project started in Dongguan in April 2020 and completed in September 2020, opening to the outside world.
Cursus Operationis: How to ease the antagonistic relationship between buyers and sellers is the focus of designers' thinking.
Provide multiple negotiation scenarios for visitors to choose from, the designer's purpose is to weaken the commercial characteristics of space. The combination of tables and chairs with different scales and styles shows that the space is not only a place for commercial negotiation, but also a clubhouse for old friends gathering, but also a place for leisure and rest for the surrounding residents.
Membra Turmae: HUSON
Zhou Yanjie
Yi Yongxian
Lin Wuyuan
Ye Bohui
Tang Xiaobo
Agnitiones Imaginum: Picture#0000：photographer Ouyang yun,2020
Picture#0001：photographer Ouyang yun,2020
Picture#0002：photographer Ouyang yun,2020
Picture#0003：photographer Ouyang yun,2020
Picture#0004：photographer Ouyang yun,2020