Pupstar Nota Distinctiva ab Haolai Francis Zhou

Opus Pupstar Nota Distinctiva a designatore Haolai Francis Zhou est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Argenteum in Categoria Certaminis Graphica.

ArgentumGraphica· 2021

Pupstar Nota Distinctiva

a Haolai Francis Zhou

Cliens: H. Design Studio

Victor praemii Praemium A' Design Award Argenteum in Categoria Graphica

42,472

Victor Praemii Verificatus

Verifica Statum Praemii pro #114266

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Pupstar Nota Distinctiva

Pupstar est nota distinctiva pro societate technologiae localizationis eiusque instrumento GPS animalium delicatorum vestigandorum efficta. Insigne coniungit simplices formas iconicas ex planta pedis, facie canis, acu geographica et sagitta navigationis ductas. Signum animalia delicata et localizationem in uno symbolo agnoscibili nectit. Colores recentes et clari notae distinctivae sonum amicabilem et vigorosum tribuunt. Chartae negotiales, libelli aliaque scriptoria in charta reciclata textili matteque impressa sunt. Systema visuale constanter per omnia instrumenta digitalia adhibetur, eo consilio ut dominis auxilium praebeatur ne animalia sua delicata amittant.

Agnitio

De Praemium A' Design Award Argenteum

Pupstar Nota Distinctiva victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Pupstar Nota Distinctiva opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Pupstar Nota Distinctiva creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Pupstar is a positioning technology company. The new brand design is for pre-launching its new product, Pupstar GPS Pet Tracker. The design presents the relationship between animals and positioning by using iconic graphics from the logo in a dynamic way. The fresh and pop colors convey technical support from products and passionate visual language to call attention and help people to never lose their pets. The consistent visual system works through all digital platforms as well.
Dimensiones et Involucrum: The aspect ratio of the logo is 1:1. The specs of the Business card is 90mm x 55mm. The size of the brand story flyer is 210mm x 297mm.
The specs of the Pet Tracker product is 1.4 in x 2.5 in x 0.5 in. The weight is 0.9 oz. The stationery was printed on textured matte recycled stock paper.
Notulae: Visual Identity, Logo, Branding, Stationary, Illustration, Product Design, Web Design
Technologia Productionis: Exploring and creating simple iconic graphics to develop a logo both from pet and positioning, especially the visual look of animal paw, dog face, map pin, navigation arrow, and so on. The brand logo and stationery were printed on a textured matte recycled stock paper. The logo is presented by OLED light technology in product design so that the OLED light enhanced the legibility and visuality of the GPS tracker wearing on pets.
Provocatio Designandi: For the logo design, the biggest challenge part is the process of creating a graphic that conveys the relationship between pets and positioning. The whole visual language needs to present a friendly feeling based on product design, and also it has to show passion and impress to catch people's attention to avoid losing their pets.
Investigatio: The research process focuses entirely on the subject matter. Building up an intriguing storytelling helps us to get more inspirations on creating the brand visual system. Using SurveyMonkey to collect data about how many people used pet tracker for their pets, and other surveys for brand competitors. Collecting stories especially from people who had the experience of losing their pets without using GPS Tracker products. Also, doing research and collecting competitor's logos and Pet-related brands' logos is important for making a unique and identifiable logo design on market. Finally, keep doing more sketches and drawing is the essential process to develop graphics for visual system until reaching the simple and meaningful designs.
Inspiratio: Getting inspired and researched by people who had the experience of losing their pets. There are limit product options to prevent pet loss and protection on market. Deeply exploring the relationship and building connection between animals and positioning become the core message of the visual language, especially for logo design. The logo design exploration process focused on creating a simple and recognizable symbolic graphic to represent both pet and positioning, and also the design was aimed to evoke pet owners to realize the relationship and functionality of products.
Duratio Operis: The project started in July 2020 in San Francisco and finished in December 2020 in San Francisco, and was published and promoted via online digital marketing in December 2020.
Cursus Operationis: The design creates a passionate visual experience for catching people's attention on this new product that could provide significant support for their pet lives. Also, the design helps marketing sales by making good communication and visual connection between pets and positioning services.
Membra Turmae: Brand Design: Haolai Francis Zhou