Harlem Advocacy Series Titulorum ab Jiaqi Song

Opus Harlem Advocacy Series Titulorum a designatore Jiaqi Song est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2021

Harlem Advocacy Series Titulorum

a Jiaqi Song

Cliens: Bandujo Advertising Design

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

11,498

Victor Praemii Verificatus

Verifica Statum Praemii pro #107915

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Harlem Advocacy Series Titulorum

Harlem Advocacy est series titulorum campaign publicitariae ad programma sanitatis publicae in Harlem, urbe Novi Eboraci, spectans creata. Tituli notam societatis cum iconibus illustratis coniungunt, et quaeque icona unum officium repraesentat, ut auxilium medicum, sociale, educativum vel ad opera pertinens. Unus titulus principalis omnes iconas simul monstrat. Ad distributionem publicam, series in singulos titulos dividitur, quorum quisque unam iconam magna forma exhibet. Species visualis arte pop afficitur, ut officia ab incolis localibus celeriter cognosci possint.

Agnitio

De Praemium A' Design Award Aeneum

Harlem Advocacy Series Titulorum victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Harlem Advocacy Series Titulorum rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Harlem Advocacy Series Titulorum necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Dimensiones et Involucrum: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Notulae: graphic design, poster, illustrations, social service, poster design
Technologia Productionis: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Provocatio Designandi: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Investigatio: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspiratio: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Duratio Operis: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Cursus Operationis: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.