Transformers the Skin Test House Taberna Subitanea ab Hsuan-Hui Lee

Opus Transformers the Skin Test House Taberna Subitanea a designatore Hsuan-Hui Lee est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Ferreum in Categoria Certaminis Designatio Interior.

FerrumInterior· 2021

Transformers the Skin Test House Taberna Subitanea

a Hsuan-Hui Lee

Cliens: Birkin Creative Integrated Marketing Service Limited

Victor praemii Praemium A' Design Award Ferreum in Categoria Interior

20,547

Victor Praemii Verificatus

Verifica Statum Praemii pro #107197

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Transformers the Skin Test House Taberna Subitanea

Transformatores, Domus Probationis Cutis, est taberna subitanea in usum notae rei cosmeticae destinata. Taberna ex loculamentis structura ferrea aedificata est, dum solum, tectum et parietes ex materiis ligneis et naturae amicis facta sunt. Arcae luminis LED et fenestrae ostensivae producta intus praesentant. Unitates duodecim horis componi possunt et numeris diversis coniungi, et tegumentum pro tempestate pluviali addi potest. Omnes materiae iterum adhiberi possunt, et taberna circiter sexagies composita et dissoluta est propter eventus expositionis in locis publicis.

Agnitio

De Praemium A' Design Award Ferreum

Transformers the Skin Test House Taberna Subitanea victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Transformers the Skin Test House Taberna Subitanea creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Transformers the Skin Test House Taberna Subitanea ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
Dimensiones et Involucrum: Size of sole container: W1620 x H290 x D480 cm

The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times.
Notulae: pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
Technologia Productionis: Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
Provocatio Designandi: This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.

To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued.
Investigatio: The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.

The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.

The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public.
Inspiratio: This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.

This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location.
Duratio Operis: Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year.
Cursus Operationis: The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.

In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:

1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance.
Membra Turmae: Birkin Creative Integrated Marketing
Agnitiones Imaginum: Birkin Creative Integrated Marketing