Curridabat Ciudad Dulce Munus Primarium: Loci Inscriptio Nominis ab Fabrizzio Mendez

Opus Curridabat Ciudad Dulce Munus Primarium: Loci Inscriptio Nominis a designatore Fabrizzio Mendez est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Argenteum in Categoria Certaminis Graphica.

ArgentumGraphica· 2021

Curridabat Ciudad Dulce Munus Primarium: Loci Inscriptio Nominis

a Fabrizzio Mendez

Cliens: Kerigma

Victor praemii Praemium A' Design Award Argenteum in Categoria Graphica

39,361

Victor Praemii Verificatus

Verifica Statum Praemii pro #107169

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Curridabat Ciudad Dulce Munus Primarium: Loci Inscriptio Nominis

Curridabat Ciudad Dulce est programma inscriptionis nominis loci pro urbe in Costa Rica creatum. Inscriptio favet visioni Ciudad Dulce, sive Urbis Dulcis, quae experientiam positivam omnibus civibus promovet, inspirationem a natura sumens. Systema visuale ex figuris, formis structurisque repetitis in ambitu naturali inventis exstruitur, cum formis hexagonalibus alvearia in mentem revocantibus tamquam elemento principali. Identitas flexibilis materiis impressis ac digitalibus, aedificiis, signis exterioribus supellectilique publica adhibetur, ut audientiae diversae urbem facile agnoscere possint.

Agnitio

De Praemium A' Design Award Argenteum

Curridabat Ciudad Dulce Munus Primarium: Loci Inscriptio Nominis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Curridabat Ciudad Dulce Munus Primarium: Loci Inscriptio Nominis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Curridabat Ciudad Dulce Munus Primarium: Loci Inscriptio Nominis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Just as nature uses principles to function, develop and organiztion, a city can also use these principles to create community and develop. With this idea in mind, we chose aspects of harmony, organization, and logic that can be found in nature; such as fractal geometry, symmetry, spirals, stripes, fractures, etc. In the end, we chose the patterns of nature which show a coherent and organized growth. This reflects the methodology of Curridabat Ciudad Dulce. We also decided that the brand should be flexible so that it can express the diversity of the city's audiences and activities.
Dimensiones et Involucrum: The use of circumscribed hexagon-shaped patterns of nature (as in beehives) is the axis on which the visual system is supported, which will facilitate the identification and differentiation of the brand in all graphic materials with which audiences interact.
Notulae: Curridabat, Ciudad Dulce, Branding, Costa Rica, Place Brand, Kerigma Branding, Flexible Brands, City Brand
Technologia Productionis: Once the essence of the brand is defined– which serves as the basis of the project – a divergent creative exercise is made to capture relevant ideas and visuals, which will then be tested and filtered in another convergent exercise, from which 3 different creative paths that work are defined. Finally, the most suitable one is chosen to meet the objectives of the brand. The Adobe Creative Cloud design tools were used for final realization.
Provocatio Designandi: The challenge was to build a visual system that reflects a city that cares about the well-being of its inhabitants, not only humans, but also non-humans, such as pollinators (bees, butterflies and hummingbirds), as well as plants and trees, along with all other organisms, which are recognized as citizens. This new identity should reflect that the vision of development is inspired by nature, with a balance between the rational-scientific and the emotional-holistic elements. In addition, it had to be flexible enough to support the diversity of programs, projects and activities that different audiences interact with.
Investigatio: Several in-depth interviews were conducted with key people in the local government. We review various demographic studies of the city, as well as documentation explaining the vision of Ciudad Dulce. We carried out an audit of the graphic materials and communicative efforts that had been used; also, we analyzed aspects of the city and its people, among other things. All this to fully understand the essence of the brand. The objective was to define a brand that adequately reflected the innovative vision that the city had been successfully implementing for several years. This defined the essence of the brand, the differentiating attributes, the values, the archetype of personality of the brand and its main purpose. From here, the design of the logo and the rest of the visual system continued.
Inspiratio: Ciudad Dulce (Sweet City) is a methodology based on nature; its purpose is to promote a positive experience for all citizens, by seeking inspiration in nature. Thus, it is from that inspiration that this flexible brand arises; it is built from shapes in repetition, patterns, organization, and structures present in the natural environment. These can be found in something on a large scale, such as city topography, or something as small as the veins in a leaf or a fingerprint.
Duratio Operis: This project was developed in the city of Curridabat, in Costa Rica. It started in July 2018 and ended in April 2019. Since then, it has worked together with the local government of Curridabat to expand other derivative projects and to accompany them in the process of brand implementation.
Cursus Operationis: The vision of development in Curridabat Ciudad Dulce is part of the creative and generative logic of nature. This logic is reflected in everything the brand does to reach the diversity of the citizens. The hexagon patterns visible on all physical and digital graphic materials, outdoors, buildings, public furniture and more, make it easy for audiences to live the universe of the brand.
Membra Turmae: Fabrizzio Mendez
Yesenia Salazar
Carolina Carrillo
Jeisson Sibaja
Gabriel Jimenez
Beatriz Aguilar
Agnitiones Imaginum: All photographs by Fabrizzio Mendez