Debes Intervenir Titulus Securitatis ab Eduardo Walles

Opus Debes Intervenir Titulus Securitatis a designatore Eduardo Walles est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Ferreum in Categoria Certaminis Graphica.

FerrumGraphica· 2020

Debes Intervenir Titulus Securitatis

a Eduardo Walles

Cliens: tApp

Victor praemii Praemium A' Design Award Ferreum in Categoria Graphica

9,125

Victor Praemii Verificatus

Verifica Statum Praemii pro #101449

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Debes Intervenir Titulus Securitatis

Debes Intervenire est consilium titulorum securitatis in loco operis creatum pro officina industriali. Tituli monstrant usum instrumentorum et instrumentorum rectum atque perversum. Quaeque scaena in momento ipso ante casum accidentem attendit. Stilus fabellae pictae adhibetur ad vinculum amicabile et clarum cum operariis aedificandum. Persona picta ministros per omne nuntium ducit. Opus arte vectoriali delineatum est ut linea organica ac soluta servaretur, deinde coloribus imbutum et programmate imaginum tractando compositum. Quisque titulus in styreno imprimitur et nongentos per sescentos millimetros metitur.

Agnitio

De Praemium A' Design Award Ferreum

Debes Intervenir Titulus Securitatis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Debes Intervenir Titulus Securitatis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Debes Intervenir Titulus Securitatis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond.
Dimensiones et Involucrum: Styrene 900 mm X 600 mm. Depth. 50
Notulae: Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
Technologia Productionis: For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
Provocatio Designandi: tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
Investigatio: For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
Inspiratio: The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace.
Duratio Operis: The project started in September 2016 and finished in November 2016 in CDMX.
Cursus Operationis: The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
Patentes: None, everything was created form scratch.
Membra Turmae: Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles
Agnitiones Imaginum: None, everything was created form scratch.