دیزاینی Gan Song Naskirina Dîtbarî ya Marqeyê لەلایەن Biwei Zhu خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2020 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.
TuncGrafîk· 2020
Gan Song Naskirina Dîtbarî ya Marqeyê
لەلایەن Biwei Zhu
کڕیار: Gan Song
خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Grafîk
خەڵاتگری پشتڕاستکراو
پشتڕاستکردنەوەی باری خەڵات بۆ #98901دیزاینەکە
دەربارەی Gan Song Naskirina Dîtbarî ya Marqeyê
Gan Song naskirineke dîtbarî ya marqeyê ye ku ji bo marqeyek taybet a ji herêma Mayang a Chînê hatiye afirandin. Sêwirandin ji peyzajê herêmî û çanda Miao îlham girtiye. Xetên zirav ên bi qalindiya cihêreng şêwaza çiyayan û Çemê Jinjiang pêk tînin. Keçikeke bişirîn a bi cilûbergê Miao dirûvê hasilat û hêviyê temsîl dike. Naskirin li ser broşûr, kart, zerf, paketkirin û reklamên derve tê bicihkirin, bi çapkirina foîlê, brizandinê, birrîna bi lazerê û zêrandinê. Hemû nexş bi awayekî vektorîzekirî ne, ji ber vê yekê naskirin dikare li her mezinahiyê were çapkirin.
پێناسەکردن
دەربارەی Xelata A' Design Award a Tuncîn
Gan Song Naskirina Dîtbarî ya Marqeyê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Gan Song Naskirina Dîtbarî ya Marqeyê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Gan Song Naskirina Dîtbarî ya Marqeyê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.
لە پشت دیزاینەوە
کیتی چاپەمەنی
باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.
- تایبەتمەندییە تایبەتەکان
- The visual image of Gansong brand is designed based on the cultural characteristics and image of Mayang area.The conception of Gansong brand culture originates from the scenery of Mayang area and the figure image of Miao girls. In Mayang, there is a river called Jinjiang River, with clear water and green mountains on both sides. The combination of mountains and water gives birth to the most wonderful landscape of nature. This soil and water is rich in selenium based mineral elements, which is not only beneficial to health, but also makes the long-term fruit fragrance along the Jinjiang River. Therefore, this river is also known as the mother river, and this area is also known as the hometown of longevity. The main vision of Gansong's brand image is to depict the mountain and river of Mayang with the original shape of Jinjiang River and the line arrangement, and to show the harvest and hope with the smiling image of a girl with Miao characteristics. We can better promote the sales of commercial mode and promote local national culture through specialty brands.
- قەبارە و پاکێج
- This visual image design is suitable for all sizes of printed products, such as cards, brochures, envelopes, packaging and advertisements, while accurately conveying the brand vision. All patterns are vectorized, and the colors have been calculated for an identical yield for diffirent print with the different variations.
- تاگەکان
- GanSong, Brand, Visual Design, Graphic Design, Culture, Illustrator
- تەکنەلۆژیای بەرهەمهێنان
- The whole set of visual image is applied to brochures, cards, envelopes, packages, outdoor advertisements, etc. Foil and embossing printing, laser cutting, gilding and so on are used in the process.
- هەڵەنگاندنی دیزاین
- The main challenge is to design an accurate and reasonable visual image to reflect the core concept of local culture. The image of mountain and water seems simple, but in fact, it contains rich changes in lines. These textures are unified in the dark tone and have the effect of concave and convex through the processing of embossing printing. At the same time, the design of all these images is vectorization, which is convenient for processing and making in various situations.
- توێژینەوە
- The difference between the created brand and other brands is that the product is packaged on the basis of regional culture as a visual creation, which makes the product more humanistic. We believe it is more suitable for the market.
- ئیلهام
- Gansong brand is a specialty brand of Mayang. Its visual image design is inspired by the geomorphic characteristics and Miao culture of Mayang area in China. We use fine and varied lines to combine the ups and downs of mountains to capture the characteristics of selenium rich regions, and describe the local cultural spirit promoted by the image of Miao girls. "Gan song" literally means praising landscape and life.
- ماوەی پڕۆژە
- The project started and finished in 2019 in Changsha City,China
- ڕێڕەوی کارکردن
- The visual image of Gansong brand is based on the regional culture of Mayang. This set of visual images has been applied to brochures, packaging, advertisements, card postcards, etc. Early concept is the focus of the project, because it is necessary to properly express the image of the region. We hope to promote the local culture through the design with human feelings, and to a certain extent, to promote the local commercial operation.
- پەتێنتەکان
- Copyrights belong to Wilbur Studio/Gan Song, 2019.
- ئەندامانی تیم
- Design Director：Biwei Zhu
Executive director:Xiang Liu
Illustrator：Xiujuan Tan
Copywriter：Wei Liu
Support company：Han brand. - کرێدیتی وێنەکان
- Wilbur Studio
سپۆنسەرکراو
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