Better Bodies Hi Nasnameya Brandê لەلایەن Takahiro Eto

دیزاینی Better Bodies Hi Nasnameya Brandê لەلایەن Takahiro Eto خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2022 Xelata A' Design Award a Platîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

PlatînGrafîk· 2022

Better Bodies Hi Nasnameya Brandê

لەلایەن Takahiro Eto

کڕیار: Better Bodies Hi

خەڵاتگری Xelata A' Design Award a Platîn لە پۆلی Grafîk

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #133445

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Better Bodies Hi Nasnameya Brandê

Better Bodies Hi nasnameyeke brandê ye ji bo studyoyeke werzîşê. Ev nasname li ser tîpografiyekê hatiye avakirin ku di sê qonaxan de diguhere. Dema ku mêvan ji resepsiyonê ber bi qada werzîşê ve diçin, nivîsên li ser tabelayan stûrtir û mezintir dibin. Şêwaza herî zirav li resepsiyonê bi awayekî kêm tê bikaranîn da ku atmosfereke aram were afirandin. Şêwaza herî stûr li qada werzîşê bi bilindahiya zêdetirî metreyekê tê bikaranîn. Ev tîpografî li ser logo, malper, tabela û berhemên çapkirî tê sepandin. Nivîsên guherbar alîkariya bikarhêneran dike ku gav bi gav laş û hişê xwe ji bo werzîşê amade bikin.

پێناسەکردن

دەربارەی Xelata A' Design Award a Platîn

Better Bodies Hi Nasnameya Brandê xelatgirê Xelata A' Design Award a Platîn e, nasîneke pir bi prestîj ku ji sêwiranên bi rastî awarte, xweşik û bi heybet re tê dayîn. Xelatgirên Platînê ecêbên afirandinê ne, şahidiya sînorên afirînerîya hişî ne û pîşekarî û jêhatîbûna bêhempa ya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku ev sêwiran karên herî navdar bin, yên ku bedewiya serdemekê diyar dikin, ji bo başiya civakê tevkarî dikin û sînorên huner, zanist, sêwiran û teknolojiyê fireh dikin. Better Bodies Hi Nasnameya Brandê bilindbûna ji asta asayî derbasbûyî nîşan dide û bi taybetmendiyên xwe yên bikêr dinyayê çêtir dike. Better Bodies Hi Nasnameya Brandê berhemeke bi Xelata A' Design Award a Platîn serketî ye ku daxwazan şiyar dike, îlham dide, kêfxweş dike û şahiyeke mezin çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Better Bodies Hi is a workout studio. They needed to create an environment where users after work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
قەبارە و پاکێج: This specialized typefaces has been used for everything from small application icons to institutional signage up to 1045mm in height. It has also been displayed in a variety of ways, from printed materials to digital signage, cutting sheets, and acrylic.
تاگەکان: Brand Identity, Branding, Visual Identity, Logo, Signage, Typeface, Experience
تەکنەلۆژیای بەرهەمهێنان: A typeface that transforms in three stages was developed for this project. As that typeface gradually gets thicker, the diagonal lines increase, giving it a more lively look. In the reception area, the thinnest typeface is used sparingly to create a relaxed atmosphere. In the workout area, the boldest typeface is used at a size of more than one meter to encourage users. The use of different typefaces depending on the user's situation contributes to the quality of the user's experience.
هەڵەنگاندنی دیزاین: In Japan, advertisements for gyms often use pictures of very fit Westerners. Of course, Japanese do not become Westerners as a result of workout. BETTER BODIES HI conveys the message that you can improve your body and your life by making incremental changes to your current self. Therefore, They have visualized the "change". The difficulty was in managing the three different typefaces. They designed guidelines and format data so that the client could operate the typeface themselves.
ئیلهام: Normally, the weight of a typeface changes, but its skeleton does not change significantly. For a long time, I have been wondering if it is possible to create a typeface whose skeleton also changes when its weight changes. Also, in general signage projects, the typeface used is limited in order to give a sense of unity to the space, but I was wondering if it would be possible to change the typeface to match the function of the space. These two ideas became the inspiration for this design.
ماوەی پڕۆژە: The project started in November 2018 and opened in Aoyama, Tokyo in March 2020.
ڕێڕەوی کارکردن: It is impossible for a user who has just returned from working in an office to start training hard right away. It is necessary to gradually prepare the body and mind. For this reason, the sign at the reception desk is small and modest. The locker sign is a little larger. Signs in the workout area are very large. By changing the signs according to the user's situation, the user can gradually become more prepared.
ئەندامانی تیم: Takahiro Eto
Takaaki Nakamura
Shizuka Iijima