Peace and Presence Well-Being Branding لەلایەن Lisa Winstanley

دیزاینی Peace and Presence Well-Being Branding لەلایەن Lisa Winstanley خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2020 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

ZîvGrafîk· 2020

Peace and Presence Well-Being Branding

لەلایەن Lisa Winstanley

کڕیار: Peace & Presence Well-being UK

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Grafîk

55,938

خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #87317

زیاتر بگەڕێ سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Peace and Presence Well-Being Branding

Peace and Presence Well-being Pargîdaniyek terapiya tevdeyî ya li Keyaniya Yekbûyî ye ku karûbarên wekî refleksolojî, masajkirina tevdeyî û reiki peyda dike da ku laş, hiş û ruh nûve bike. Zimanê dîtbarî yê marqeya P&PW li ser vê daxwazê hatîye damezrandin ku vebêje rewşek aştiyane, aram û rehet ku ji bîranînên zarokatiya nostaljîk ên xwezayê, bi taybetî ji flora û faunaya ku li beravên çem û perestgehên daristanî têne peyda kirin, xêz dike. Paleta rengan ji taybetmendiyên Ava Gurcistanê hem di rewşa xweya orîjînal û hem jî oksîdebûyî de îlham digire, dîsa nostaljîya demên berê dixebitîne.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

Peace and Presence Well-Being Branding xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Peace and Presence Well-Being Branding karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Peace and Presence Well-Being Branding afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
قەبارە و پاکێج: Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock
تاگەکان: branding, visual identity, logo, stationery, packaging, merchandise
تەکنەلۆژیای بەرهەمهێنان: Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed.
هەڵەنگاندنی دیزاین: The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
توێژینەوە: After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
ئیلهام: The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
ماوەی پڕۆژە: The project Started in December 2018 and finished in June 2019 in Singapore and UK
ڕێڕەوی کارکردن: The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.