Optics and Chromatics Pêşangeha Pêşangehê لەلایەن Timea Andoka

دیزاینی Optics and Chromatics Pêşangeha Pêşangehê لەلایەن Timea Andoka خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2018 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

ZîvGrafîk· 2018

Optics and Chromatics Pêşangeha Pêşangehê

لەلایەن Timea Andoka

کڕیار: Timea Andorka

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Grafîk

66,192

خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #58492

ئێستا بیدۆزەرەوە سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Optics and Chromatics Pêşangeha Pêşangehê

Sernavê Optîk û Kromatîkî behsa nîqaşa di navbera Goethe û Newton de li ser xwezaya rengan dike. Ev nîqaş bi pevçûna du tîpên tîpî pêk tê: yek tê hesibandin, geometrî, bi kontirolên berbiçav, ya din pişta xwe bi lîstika impressionmparatorîstan a rengên rengîn ve girê dide. Di 2014 de ev sêwiran ji bo Pantone Plus Series Hunermend Covers wekî bergê kar kir.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

Optics and Chromatics Pêşangeha Pêşangehê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Optics and Chromatics Pêşangeha Pêşangehê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Optics and Chromatics Pêşangeha Pêşangehê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The title Optics and Chromatics refers to the debate between Goethe and Newton on the nature of colours. This debate is represented by the clash of the two letterform compositions, one is calculated, geometric, with sharp contours, the other relies on the impressionistic play of colourful shadows. In 2014 this design served as the cover for Pantone Plus Series Artist Covers. The Pantone Formula Guide and Pantone Solid Chips feature covers showcasing works of art from my project, Optics and Chromatics. (creative manager and designer at Pantone by Timothy Heyer, director of creative marketing at Pantone by Karen Lantelme)
قەبارە و پاکێج: original poster size: 70×100 cm
تاگەکان: chromatics, optics, Goethe, light, colour, shadow, experimental typography, crafts
تەکنەلۆژیای بەرهەمهێنان: paper, coloured plastic sheet, light, shadow
هەڵەنگاندنی دیزاین: Two new font-designs had to be invented to express the nature of the polemy on colour theory. The two types of letter consist of different materials and form: one is made of paper and shadow, the other is of coloured foil and light. The symmetrical, geometric shapes of the white paper and the sharp shadows in the hard light make the word ’optics’ legible. The word ’cromatics’ is built from coloured foil sheets that create colourful, intertangled beams in different angles of light.
توێژینەوە: It is essential to know in detail the polemy on colour theory between Newton and Goethe when analyzing the relationship between light, shadow and colour. I consider Goethe’s Theory of Colours as one of the basic pieces of work when studying colour experience: it highlights the fact that the colour vision is a greatly changeful, resilient and impressionistic factor, thus not possible to give a description by some exact mathematical formulas – at least not in an adequate manner. The poster enters this several-century-long scientific debate with the resources of contemporary experimental typography. The project’s afterlife shows the timeliness of this inspection: Pantone published its first Limited-edition Artist Covers with this piece of work in 2014.
ئیلهام: Goethe's Theory of Colours appeared in 1810. On the occasion of the bicentennial anniversary of the book the Society of Hungarian Graphic Designers and Typographers announces an international design competition entitled Goetheorie. The title of poster Optics and Chromatics refers to a place where Goethe points out that unlike Newton he is not so much interested in the science of sight (Optics) but rather in the theory of colours (Chromatics). He wants to demonstrate the way we actually experience colours, and not the way we are supposed to experience them according to the laws of mathematics.
ماوەی پڕۆژە: The poster was made at Budapest, Hungary, 2010.
It was exhibited at Design Terminal, Budapest, Hungary, 05 November 2010 – 09 January 2011, Donau Buro, Ulm, Germany, 04 July – 13 July 2014 and The World Paper Products, Jeonju, South Korea, 20 – 28 February 2017
ڕێڕەوی کارکردن: Numerous photos have been taken of the two letterform compositions for the project. Changing the perspective and the light conditions meant plenty of possibilities for the visualization. The two pictures that were finally chosen for the poster are the ones which – complementing each other – accentuate the most the difference between the two colour theories.
ئەندامانی تیم: Art director, graphic design, type design and paper craft: Tímea Andorka