دیزاینی Lao Huotang Naskirina Brandê لەلایەن Bi Cheng Zhong خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2026 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.
TuncGrafîk· 2026
Lao Huotang Naskirina Brandê
لەلایەن Bi Cheng Zhong
خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Grafîk
خەڵاتگری پشتڕاستکراو
پشتڕاستکردنەوەی باری خەڵات بۆ #181844دیزاینەکە
دەربارەی Lao Huotang Naskirina Brandê
Lao Huo Tang naskirina brandekê ye ji bo xwaringeheke hot pot li Taywanê. Logo tenûreke hesinê rijandî nîşan dide ku bi destekî tenê hatiye girtin, digel xêzeke hilma ku ber bi jor ve diçe û kelîna hêdî hêdî tîne bîra mirov. Tîpên çînî bi lêdanên firçeyê yên bi şêweya agir hatine kêşan û bi tîpografiyeke modern re hatine cem hev. Paleta rengan tebeqên sora kelînê, sora porteqalî, sora kerpîçî û bêja germ li ser hev datîne û çav ji sobeyê ber bi maseyê ve rêve dibe. Rengê spî ji bo logo û nivîsê hatiye bikaranîn da ku zelalî baştir bibe. Ev nasname li ser tabelayan, menuyan, kartên karsaziyê û materyalên çapkirî hatiye bicihkirin.
پێناسەکردن
دەربارەی Xelata A' Design Award a Tuncîn
Lao Huotang Naskirina Brandê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Lao Huotang Naskirina Brandê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Lao Huotang Naskirina Brandê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.
لە پشت دیزاینەوە
کیتی چاپەمەنی
باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.
- تایبەتمەندییە تایبەتەکان
- The logo shows a cast iron pot held by a single hand, symbolizing the artisan's careful control and devotion to slow-cooked broth. Steam rising from the lid evokes simmering charm. The Chinese characters of 'Lao Huo Tang' feature brushstroke flames, reflecting the stove's flicker, paired with modern typography for professionalism and approachability. This cohesive identity spans signage, menus, business cards, and DM materials.
- قەبارە و پاکێج
- The project required rebuilding brand identity and spatial perception on an existing operational base. Visual design had to adapt to limitations such as signage not extending to the second floor. Instead, the designer enhanced visibility with strategic color use and lightbox signage. Brand elements were incorporated into placemats, soup ladles, and sauce dishes-transforming every detail into a statement of culinary discernment.
- تاگەکان
- Hot pot, Cantonese soup, cast iron pot, flame, warm color palette, rebranding
- تەکنەلۆژیای بەرهەمهێنان
- The visual palette centers on red (C34M100Y100K0), representing boiling broth and the passion of craftsmanship. It is complemented by saturated orange-red (C0M73Y92K0), brick red (C34M54Y80K0), and warm beige (C5M32Y18K0), forming a gradient from fire to table. White is used in the logo and typography to enhance clarity and modernity. Applications on red backgrounds, menu covers, and digital media enhance recognizability. Materials include matte foil stamping and spot UV finish, aligning with the brand's 'refined within affordability' philosophy.
- هەڵەنگاندنی دیزاین
- The main challenge was the site's physical limits and repositioning the brand. With a low storefront ceiling, vertical signage was impossible, so recognizability relied on a vivid red lightbox and precise color system. Simultaneously, the design needed to convey the artisanal, slow-simmered identity within a space historically perceived as a budget hot pot chain, elevating the brand without expanding its physical footprint.
- توێژینەوە
- The redesign transforms hot pot dining perception by making flavor layering visually expressive, centering the identity on the cast iron pot and artisan hand. Swirling steam evokes slow simmering, while flame-inspired typography animates 'LAO HUO TaNG.' A palette of boiling red, brick, and warm beige evokes heat from stove to table. The refreshed identity feels 'adorable yet professional,' boosting recognition, social sharing, and establishing a new classic within Taiwanese hot pot culture.
- ئیلهام
- In Taiwan's competitive hot pot market, Lao Huo Tang emphasizes 'broth as the protagonist,' rooted in Hong Kong and Macau Cantonese soup traditions. The brand revamp challenges low-cost hot pot stereotypes, highlighting the sincerity of slow cooking. The designer crafted a visual identity that conveys depth and layered flavor, blending tradition with innovation to establish a distinctive, atmospheric presence within Taiwan's hot pot industry.
- ماوەی پڕۆژە
- The project finished in July 2021 in Taiwan.
- ڕێڕەوی کارکردن
- Following its launch, the brand's refreshed look drew attention from both loyal and new customers. The design was praised as 'adorable yet professional,' memorable, and full of sincerity. Customers noted that every detail-from the red visual theme to the white logo-reflected thoughtful design. The owner shared that many guests photographed and shared the restaurant on social media, commenting that it 'understands both soup and design.' The result: affordable, yet anything but ordinary-truly classic.'
- ئەندامانی تیم
- BI-CHENG ZHONG
- کرێدیتی وێنەکان
- Amazing Design
سپۆنسەرکراو
لە Designers.org دەرەوە بگەڕێنە
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