New Visual Direction of Qwale ناسنامەی براند لەلایەن Ruiqi Sun

دیزاینی New Visual Direction of Qwale ناسنامەی براند لەلایەن Ruiqi Sun خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2024 Xelata A' Design Award a Hesinîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

HesinGrafîk· 2024

New Visual Direction of Qwale ناسنامەی براند

لەلایەن Ruiqi Sun

کڕیار: Qwale

خەڵاتگری Xelata A' Design Award a Hesinîn لە پۆلی Grafîk

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #159609

بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی New Visual Direction of Qwale ناسنامەی براند

ئاراستەی بینراوی نوێی Qwale گۆڕانکاری بە دیمەنی براندینگی تەکنەلۆژیای دارایی گەیاندووە، بە پێشینەدان بە دیزاینی UI و UX ی ئاسانکار بۆ ئەپی Qwale لەگەڵ دووبارە دیزاینکردنەوەی ستراتیژیکی لۆگۆ. لە ڕێگەی لێکۆڵینەوەی بەرفراوانی بەکارهێنەر و هەوڵە هاوبەشەکانەوە، Qwale وەک لایەنێکی سەردەمیانە و بەکارهێنەر-ناوەند لە پیشەسازیدا سەرهەڵداوە. لۆگۆی نوێکراوە ئیتۆسی داهێنەرانە و خۆتەرخانکردنی Qwale بۆ بەهێزکردنی دارایی لەخۆدەگرێت و نیشانەی پەرەسەندنێکی بەرچاو لە ناسنامەیدا دەدات.

پێناسەکردن

دەربارەی Xelata A' Design Award a Hesinîn

New Visual Direction of Qwale ناسنامەی براند xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku New Visual Direction of Qwale ناسنامەی براند afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. New Visual Direction of Qwale ناسنامەی براند ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Transformed fintech branding by concentrating on a strategic overhaul of the logo and an intuitive user-centric design for its mobile app. This innovative project, driven by color psychology and in-depth user research, has successfully rebranded Qwale as a contemporary, user-focused player in the fintech industry.
قەبارە و پاکێج: The new logo merges precision with accessibility, using a grid system for balance, SVGs for versatility, and the golden ratio for the Qwale bird, ensuring visual integrity. Adhering to AAA color contrast standards enhances readability for all, embodying our ethos of clarity, professionalism, and inclusivity.
تاگەکان: logo design, UI design, user-centric design, color psychology, digital accessibility, brand identity, fintech, startup
تەکنەلۆژیای بەرهەمهێنان: My design process was anchored in user-centric methodologies, including in-depth interviews, persona development, journey mapping, and story mapping to ensure the fintech app's UX/UI and logo resonated deeply with the target audience. Color choices were informed by rigorous color psychology research, selecting hues that evoke trust, clarity, and empowerment. This comprehensive approach, coupled with the commitment to aligning the design with users' needs and aspirations, underpins the effectiveness and innovation of this rebranding project.
هەڵەنگاندنی دیزاین: The creative challenge in redesigning Qwale's logo revolved around modernizing its identity while maintaining brand recognition. Internally, I balanced historical loyalty with the need for a fresh, socially relevant appeal. Externally, compliance with digital accessibility laws shaped my design decisions. I navigated production limitations by leveraging current graphic design technologies and information on color psychology. Overcoming these obstacles required iterative design, extensive user testing, and adapting to evolving tech standards to create a logo that resonates across diverse user demographics.
توێژینەوە: The logo redesign for Qwale Credit Builder involved qualitative research, focusing on color psychology and user preferences to enhance brand appeal. I tested prototypes and gathered feedback, particularly on color choices like blue and purple, known for evoking trust and stability. Insights from user interviews influenced the final design, emphasizing a dark theme for privacy and security. This research-driven approach aims to boost user engagement by aligning design with psychological principles and user expectations.
ئیلهام: Leveraging color psychology and symbolism, our fintech app's rebranding merges blue and purple for trust and clarity, with a Qwale bird logo symbolizing freedom and growth, embodying financial empowerment and distinctive identity.
ماوەی پڕۆژە: The project, including the further App UI redesign, started in April 2023 in New York City and finished in June 2023.
ڕێڕەوی کارکردن: The Qwale App logo is designed for seamless interaction, utilizing SVGs for flexibility across devices. Its color scheme and bird motif embody progress and freedom, engaging users at first glance. The logo enhances user experience by adapting to different interfaces, ensuring accessibility with high color contrast. This thoughtful design not only improves visual appeal but also supports better navigation and user comprehension, making the app more intuitive and effective in helping users achieve their financial goals.